In the world of online advertising, nothing is more effective at traffic generation than pay-per-click marketing. For decades, advertisers and marketers have been searching for ways to deliver targeted ads to consumers. In the past, magazine, newspaper, television and radio ads have delivered that content beautifully. Then, the internet came along. Pay-per-click advertising platforms soon followed and advertisers were hooked. Finally, ads can be delivered to consumers in real time and they can be targeted specifically towards the search engine users’ interests. If you’re selling power tools, your ads are going to show up whenever someone searches for electronic drills, nail guns and cordless sanders. However, for PPC marketing to be effective you must learn the basics. The following will help you get your PPC marketing campaign started so that you can get your Internet business off the ground.
If you want to drive crazy amounts of traffic to your website, sales page or any other landing page, you can’t go wrong with a Google Adwords campaign. Actually, that’s only partially correct. Google Adwords is Google’s paid advertising platform. It’s how Google makes its money, for the most part. It can be an effective means for driving serious amounts of traffic to anywhere you wish online. However, it will only be effective if you know exactly what you’re doing. Before you start developing your first Google Adwords ad campaign, you should spend some time familiarizing yourself with the platform and the business of PPC.
I was just talking about this last week on the show, and it looks like today is a big day for mobile advertising!
Google’s really getting serious about mobile advertising. In November they purchased AdMob, a mobile display ad technology provider, for $750 million. If you’ve seen skinny horizontal ads at the top of an iPhone app or game, those have most likely been AdMob’s doing. In the past, AdMob has concentrated on mobile display ads, while Google has focused on search ads.
Welcome to the July 9, 2009 edition of online marketing carnival. Every week I’ll be accepting submissions related to online marketing. I’ll review them and approve some of them that I feel might benefit you.
We had a lot of submissions this week about a variety of topics including: Google Adwords & PPC, Making money blogging, financial advice, Autoresponders and a lot of great Internet marketing help. Browse through the posts and hopefully they provide you with some value. Let me know what you think of this weeks blog carnival by submitting a comment at the bottom of this post. I’ll be adjusting the types of entries I accept based on your feedback.
Last night on my live show I had a big announcement. If you didn’t hear about it already, you’ll certainly want to know what it’s all about:
I would like to have my entire marketing team get you search engine rankings & a TON of traffic to your website. This is the same team who does the marketing for my websites & they’ll use the exact same techniques that I use. Don’t worry, it’s WAY more affordable then you could possibly imagine. Check it out here:
We had a great show last night with a very good turnout. Thanks for everyone who tuned in live. If you missed it I’ve recorded the show and will post the video below. However, you really should tune in live if you can. It gives you a chance to ask questions live and get help from me directly live on the show. There’s no other way to get that right now (Other than sign up as a McIntosh Marketing client and pay the big bucks)
This weeks show ran over an hour and a half. It was a great show and the viewers sent in a lot of really good questions. I spent the first part of the show talking about Twitter and how to use Twitter for marketing. I did a live demonstration of sending a Tweet, how to find followers in your niche and how to use TwitPic to engage your followers on Twitter. You can watch the recording here:
It should show you everything you need to know in order to get started. It basically works like any other PPC (pay per click) search advertising. You put in the keyword you want to target and the highest price you’re willing to pay for clicks.
Last week Google accidentally let slip that they will be penalizing AdWords advertisers for slow loading times of landing pages. You can view the Google’s FAQ on this topic here.
(For those not intimately familiar with AdWords, if you are bidding $.05 for the keyword phrase “best keyword ever”, you may have to increase your bid anywhere from $.20 to as much as $10.00 if Google thinks your landing page is too slow.)