The holidays are almost upon us and so is the busiest shopping day of the year – the ubiquitous Black Friday – where people of all sizes and shapes, creeds and colors scramble off to the mall before the sun even has a chance to think about coming back up. If you haven’t started preparing for Black Friday and Cyber Monday and all the shopping days leading up to the big C, you need to start preparing right now. One of the smartest ways you can prepare is to have your web presence ready for mobile devices of all makes, models and screen sizes. The world has gone mobile and even though a ton of mobile devices will be given as gifts this year, the mobile device will likely be your customers’ vehicle of choice for browsing your store and making a purchase. If you haven’t started holiday mobile marketing, here is how to get mobile marketing ready just in time for the holidays.
Google recently held its annual education conference in San Francisco, but it was the conference named Learn with Google that particularly stuck out during the packed and fun-filled event. The Learn With Google full-day seminar gave participants unprecedented access to some of Google’s smartest minds. Several of the sessions presented throughout the day focused on mobile marketing and how to gain prominent attention and rankings in a multi-screen world. If you want to improve your mobile marketing in Google, you will want to pay attention to a few of the takeaways from this year’s SESSF.
In case you haven’t noticed, most people today are walking around with a mobile device in their pocket, purse or backpack. Mobile phones, smartphones and tablet computers allow your prospects and customers to browse your store, shop your wares and make purchases from the comfort of – well, anywhere. If you have yet to begin a mobile advertising campaign, you are missing out on a massive opportunity to:
- Target an entirely new market
- Communicate with your market wherever they happen to be
You have a product or service and you’d like to market that product or service via mobile marketing. It’s easy to see why. Mobile device use is becoming popular with pretty much all age groups. Eleven year olds have mobile devices and so do eighty year old great-grandmas. With the ability to reach your audience anywhere and everywhere they go, mobile advertising and marketing is a natural progression for the ambitious marketer. Be forewarned, however, that mobile marketing is not as easy as it seems. You must tread carefully and you should follow the tips and tricks of those who came before you if you hope to effectively run a successful mobile marketing campaign.
Watch All The Way Until The End To See How I Generated 228 Leads LIVE Using The Techniques I Learned From The Mobile Monopoly Course
Then You’ll Want To Purchase Mobile Monopoly From My Link Here & Claim The Awesome Bonuses I’m Providing:
Here’s the re-play footage from my live show where I gave some great free Internet marketing training, Adam Horwitz unveiled some awesome new mobile marketing techniques and I pulled my little mobile marketing lead generation stunt:
I just created this page on my blog to show you once and for all just how powerful mobile marketing & Adam’s new Mobile Monopoly course is:
I’ve said it before, and I’m sure I’ll say it many more times: Local, mobile and social are the future of advertising and marketing.
What does this mean? People search for local businesses all the time. Where’s a good thai restaurant nearby? Where’s the closest place to get my oil changed? These searches are being done at home, on laptops in coffee shops, from people’s iPhones. And as a business owner it’s important that you know what’s happening and adjust your marketing strategy accordingly.
This past week I answered questions about mobile advertising from members of the members only chat as well as the public chat. There were a LOT of great questions asked. I wanted to post the clip of the answers for you here, in case you’re interested in finding out if Google tracks your calls, how to know if the public is really ready for mobile advertising and how to use mobile advertising to make money with your business. The rest of the questions and answers you’ll just have to watch the video to find out about!
Here it is…the biggest change in advertising since the 90s. No hype. This is huge. It’s based on several things that all occurred simultaneously. And here’s all of it:
1. Last week Google released a service for mobile devices called Click to Call. It enables the mobile device user to find the service or product they’re looking for using a Google search, then click on it directly to contact the business.
I was just talking about this last week on the show, and it looks like today is a big day for mobile advertising!
Google’s really getting serious about mobile advertising. In November they purchased AdMob, a mobile display ad technology provider, for $750 million. If you’ve seen skinny horizontal ads at the top of an iPhone app or game, those have most likely been AdMob’s doing. In the past, AdMob has concentrated on mobile display ads, while Google has focused on search ads.