The Google Adwords platform is by far, hands-down the best pay-per-click advertising platform available online. With the proper budget, a few best practices and the most strategic keyword bids, your ads will show up for all relevant search engine users. Just think of the possibilities. Consider the average person searching Google with one of your keyword terms and then imagine one of your ads showing up first and foremost on that person’s screen. Picture the average person who sees your ads clicking-through to every landing page you create, and then ultimately subscribing, buying or taking whatever calls-to-action you tell them to take. All of this is possible with the Adwords platform, and now with the new Keyword Bid Simulator, finding success on Adwords is even easier.
Google recently announced a brand new option for people who wish to sell advertising on their websites and blogs. If you have a website and/or blog that is experiencing tons of traffic and attention daily, you might have a good bargaining chip that you can use to command high rates for the virtual real estate that is represented by your site and blog sidebars. With really engaging sites, advertisers might even come to you for the purposes of advertising. If you were to sell this advertising space on your own, you would have to deal with contracts, payment terms and you would have to ensure that you were getting paid regularly. Now, Google is offering website and blog owners the chance to sell valuable virtual real estate on their digital creations using the Adsense platform. Enter Adsense Direct. If you haven’t heard about Adsense Direct, prepare to get really excited; especially if you have a popular site or blog and you really, really like money.
It is no secret that Facebook and Google don’t quite get along. On paper, it seems like a marriage made in heaven: the world’s largest social network and the world’s largest search engine. If the two of them teamed up, they could quite literally take over the Internet. Since Google wants to take over the Internet all on its own, it is not interested in teaming up with Facebook. This is why the search giant developed Google+, which it hoped would grow larger than Facebook and overtake the social giant’s reign at the top of the social network hierarchy. Unfortunately, that coup never occurred and both platforms have been locked in a battle ever since; and so far the quarrel shows no signs of abatement. The only question that remains is, how will Google handle Facebook’s new updates? The rumor is, Facebook has plenty up its sleeve.
Google recently held its annual education conference in San Francisco, but it was the conference named Learn with Google that particularly stuck out during the packed and fun-filled event. The Learn With Google full-day seminar gave participants unprecedented access to some of Google’s smartest minds. Several of the sessions presented throughout the day focused on mobile marketing and how to gain prominent attention and rankings in a multi-screen world. If you want to improve your mobile marketing in Google, you will want to pay attention to a few of the takeaways from this year’s SESSF.
As the largest search engine in the world, it’s easy to see why everyone would be anticipating future Google updates. The search giant updates the algorithms that dictate its search results several times a year, most of those changes minor. It’s when those big changes happen that most webmasters, marketers and everyday users stop and take notice. To keep you in the loop and to prevent any surprises, here are a few Google updates for summer you should be aware of.
In case you didn’t know, Google is coming out with a wearable computer that will be available for purchase later this year or early next year. These Google glasses allow you to take photos, record video, use voice commands and lots of other stuff – all while you’re wearing the head-mounted-display (HMD) on your noggin. Is Google Glass the future of technology or is it a fad? Let’s take a look at the capabilities of this amazing new Google device and what we can expect when the technology finally becomes available for public use.
The whole world has gone social, at least in the online world it has. Right now Facebook, Twitter, Pinterest, Tumblr, YouTube and Instagram, among others, are all the rage with users of all ages. As an online marketer, that fact should interest you very much. If you want to get a hold of some of the traffic that social networks experience in a single day (we’re talking millions of hits), you need to keep up with the latest social marketing updates. The following information should help you update your social marketing campaigns so that you can capture even a tiny bit of that monster social media traffic.
Google certainly wasn’t the first search engine (DogPile and AskJeeves anyone?), but it is the biggest. Google is so big that its name has become a verb. If you need to know something, anything, you just ‘Google it’. There are quite a few reasons Google ranks at the top of the search engine list, it’s not just because the search engine and its name seem to be everywhere. Let’s look at a few reasons why the Google search engine is the one to follow, as well as how to get indexed so that your listing shows up first amongst all the others you’re competing with.
What’s in store for the next 2013 Google update? It’s really anyone’s guess. No one could have really predicted Panda or Penguin’s release and look at what an affect they had on the online world. You never know, we could see yet another epic algorithm change this year and, as one prominent blogger has speculated, we may see the search giant continue with the black and white animal theme. Could we see a Zebra update in 2013? The truth is, Google releases very little on its algorithm updates, which it releases about 200 of every year. We can only go by what’s happened thus far if are going to predict the following 2013 Google updates for the New Year.
Google is the top search engine in the world and for a very good reason – the company goes out of its way to provide the most valuable and useful search results to users. When users search with Google, they know they are getting the most relevant search results available and that is why most users choose Google over any other search engine. The best part about search with Google is that all of your results are completely customized and you can even customize them further if you wish. Let’s take a little short tour of Google now. Even if you think you know Google search like the back of your hand, read along. You just might learn a thing or two.