Businesses that rely on local customers and clients must treat online marketing a tad differently than all the other businesses out there. For example, they’re not marketing on Facebook to clients in Cairo and California. Likewise, they’re not just tweeting to customers in California and New York. Instead, these local marketing businesses are focusing solely on customers that reside in Burbank, California; the ones that work in Kalamazoo, Michigan; and they are looking to gain access only to only those who live and work in Wichita Falls, Texas. Not only must local marketing be treated differently, but local mobile marketing must be considered, as well. Here are the various local and mobile marketing techniques that are rocking the digital world as we speak. Put one or more of them to work in your own business to cause the phone to ring, your email inbox to fill up and to deliver more warm bodies through your business door.
The holidays are almost upon us and so is the busiest shopping day of the year – the ubiquitous Black Friday – where people of all sizes and shapes, creeds and colors scramble off to the mall before the sun even has a chance to think about coming back up. If you haven’t started preparing for Black Friday and Cyber Monday and all the shopping days leading up to the big C, you need to start preparing right now. One of the smartest ways you can prepare is to have your web presence ready for mobile devices of all makes, models and screen sizes. The world has gone mobile and even though a ton of mobile devices will be given as gifts this year, the mobile device will likely be your customers’ vehicle of choice for browsing your store and making a purchase. If you haven’t started holiday mobile marketing, here is how to get mobile marketing ready just in time for the holidays.
Google recently held its annual education conference in San Francisco, but it was the conference named Learn with Google that particularly stuck out during the packed and fun-filled event. The Learn With Google full-day seminar gave participants unprecedented access to some of Google’s smartest minds. Several of the sessions presented throughout the day focused on mobile marketing and how to gain prominent attention and rankings in a multi-screen world. If you want to improve your mobile marketing in Google, you will want to pay attention to a few of the takeaways from this year’s SESSF.
Is it starting to seem like every business has a mobile app except yours? If so, it’s time to start planning one. With smartphones as popular as they are today, it just makes sense to imitate a mobile marketing campaign to target all of those now fully-connected people on the go. Get your marketing team to put their heads together so that you can come up with one or more mobile marketing apps that blow the competition out of the water. To ensure success, here are six best practices that will help you more effectively do mobile marketing with apps.
As an online marketer, you should always be looking for ways to tweak your campaigns as new technologies are released and as new techniques are developed. This is especially true for your mobile marketing campaigns as we are on the verge of a mobile marketing revolution. Mobile is set to overtake regular computing by 2015 and you can remain on the cusp of innovation by attempting to tweak your mobile marketing campaign according to the latest breakthroughs. One of these breakthroughs that is set to hit stores next year is the Braille smartphone. If you want to keep in the good graces of your customers, particularly those customers that are visually impaired, you may want to begin thinking about a Braille mobile marketing campaign.
The days of creating a mobile marketing campaign as an afterthought are over. You need to make mobile marketing a priority if you hope to compete in the future as an online marketer. The world is going mobile slowly but surely and soon, in just a few years, mobile devices could win out over desktops and laptops altogether. We are seeing widespread use of mobile technology of the likes we’ve never seen before and, as a mobile marketer, this should cause you to jump for joy. The time is now to build an unstoppable mobile marketing campaign. Here are some steps you can put in place now to ensure a more prosperous mobile marketing tomorrow.
In case you haven’t noticed, most people today are walking around with a mobile device in their pocket, purse or backpack. Mobile phones, smartphones and tablet computers allow your prospects and customers to browse your store, shop your wares and make purchases from the comfort of – well, anywhere. If you have yet to begin a mobile advertising campaign, you are missing out on a massive opportunity to:
- Target an entirely new market
- Communicate with your market wherever they happen to be
Even if your online business is doing well, it could be doing a whole lot better with an effective mobile marketing campaign working for you. It’s not difficult to turn your online business mobile-friendly, it just takes know-how and consistency, but you’re used to that by now, right? Just like always, keep these tips handy and put them to use the next time you want to take your online business to the next level with an engaging and highly-effective mobile marketing campaign.
A report recently came out that stated that over 50% of Americans have a smartphone. If you are interested in creating a mobile marketing campaign, now is the time to do it. Never before in the history of the world have companies and marketers had such immediate access to their audiences. If you want to engage in successful mobile marketing, the following tips should get you started.
You have a product or service and you’d like to market that product or service via mobile marketing. It’s easy to see why. Mobile device use is becoming popular with pretty much all age groups. Eleven year olds have mobile devices and so do eighty year old great-grandmas. With the ability to reach your audience anywhere and everywhere they go, mobile advertising and marketing is a natural progression for the ambitious marketer. Be forewarned, however, that mobile marketing is not as easy as it seems. You must tread carefully and you should follow the tips and tricks of those who came before you if you hope to effectively run a successful mobile marketing campaign.