Twitter has been going through quite a few changes as of late, and business owners might want to start paying attention. The blue-bird-themed social networking platform recently added a buy button to some of its tweets. With this button, users can now buy right from Twitter on their mobile devices, a move that should bring Twitter much needed revenue; but how will it affect casual users, and are the terms attractive enough to bring new business owners on board? Only time will tell, but let’s take a deeper look into these new Twitter changes to see what’s up.
If your goal is to reach out to your customers wherever they happen to be, one of the best ways is to do it is on Facebook. Free Facebook marketing just doesn’t cut it anymore, however. In the last 12 months, the social platform has been decreasing its organic reach with as few as 2.71% of fans seeing your updates in their newsfeeds. The reason is that Facebook has been pushing its ad network as a way for your business to get noticed and found by your audience.
Summer is a great time to improve your online marketing efforts. As people go on vacation, go to the beach and do other summer fun stuff, they’ll probably be taking to their smartphones and mobile devices to seek directions, read online reviews and make purchases, such as beach toys, sunscreen and whatever else may tickle their fancy. Your job is to capture some of that increased traffic so that you can earn new leads, make more sales and boost your bottom line one new customer at a time. Here are some powerful online marketing tips that you can put into place right now to get things ‘heating up’ while summer rolls on.
Are you desperately hoping for a change of scenery this summer? You’re not alone. As the weather steadily grows warmer, more and more people will be traveling, taking to the beach and generally leaving their old lives behind; if only for a few hours, days or weeks. If you plan to do your own traveling this summer and you want to stay in touch with your audience, why not start with Pinterest?
Businesses that rely on local customers and clients must treat online marketing a tad differently than all the other businesses out there. For example, they’re not marketing on Facebook to clients in Cairo and California. Likewise, they’re not just tweeting to customers in California and New York. Instead, these local marketing businesses are focusing solely on customers that reside in Burbank, California; the ones that work in Kalamazoo, Michigan; and they are looking to gain access only to only those who live and work in Wichita Falls, Texas. Not only must local marketing be treated differently, but local mobile marketing must be considered, as well. Here are the various local and mobile marketing techniques that are rocking the digital world as we speak. Put one or more of them to work in your own business to cause the phone to ring, your email inbox to fill up and to deliver more warm bodies through your business door.
Summer is typically the time when people like to take their vacations, but you shouldn’t take a vacation from your online marketing campaign if you want to be successful. This is an excellent time to become involved with online marketing, and the summertime breeze may just put your customers in the mood to buy. Here are a few tips that should help you summer-ize your online marketing campaign to deliver more engagement and sales before fall time rolls around.
Why Summer is Perfect for Tweaking Online Marketing
The Google Adwords platform is by far, hands-down the best pay-per-click advertising platform available online. With the proper budget, a few best practices and the most strategic keyword bids, your ads will show up for all relevant search engine users. Just think of the possibilities. Consider the average person searching Google with one of your keyword terms and then imagine one of your ads showing up first and foremost on that person’s screen. Picture the average person who sees your ads clicking-through to every landing page you create, and then ultimately subscribing, buying or taking whatever calls-to-action you tell them to take. All of this is possible with the Adwords platform, and now with the new Keyword Bid Simulator, finding success on Adwords is even easier.
Google recently announced a brand new option for people who wish to sell advertising on their websites and blogs. If you have a website and/or blog that is experiencing tons of traffic and attention daily, you might have a good bargaining chip that you can use to command high rates for the virtual real estate that is represented by your site and blog sidebars. With really engaging sites, advertisers might even come to you for the purposes of advertising. If you were to sell this advertising space on your own, you would have to deal with contracts, payment terms and you would have to ensure that you were getting paid regularly. Now, Google is offering website and blog owners the chance to sell valuable virtual real estate on their digital creations using the Adsense platform. Enter Adsense Direct. If you haven’t heard about Adsense Direct, prepare to get really excited; especially if you have a popular site or blog and you really, really like money.
It is no secret that Facebook and Google don’t quite get along. On paper, it seems like a marriage made in heaven: the world’s largest social network and the world’s largest search engine. If the two of them teamed up, they could quite literally take over the Internet. Since Google wants to take over the Internet all on its own, it is not interested in teaming up with Facebook. This is why the search giant developed Google+, which it hoped would grow larger than Facebook and overtake the social giant’s reign at the top of the social network hierarchy. Unfortunately, that coup never occurred and both platforms have been locked in a battle ever since; and so far the quarrel shows no signs of abatement. The only question that remains is, how will Google handle Facebook’s new updates? The rumor is, Facebook has plenty up its sleeve.
As more companies adopt email marketing as part of their overall online marketing strategies, email autoresponders are becoming all the rage. Autoresponders offer a very attractive benefit to marketers. You write the email message one time and then you can then trigger that message to be sent out multiple times, essentially squeezing much more out of your marketing efforts and budget. The best email autoresponders are highly personal, targeted and intended to entice a prospect to move further along through the sales funnel. Here are a few tips to help you craft email autoresponders that engage and convert in the coming months.