If your goal is to reach out to your customers wherever they happen to be, one of the best ways is to do it is on Facebook. Free Facebook marketing just doesn’t cut it anymore, however. In the last 12 months, the social platform has been decreasing its organic reach with as few as 2.71% of fans seeing your updates in their newsfeeds. The reason is that Facebook has been pushing its ad network as a way for your business to get noticed and found by your audience.
Facebook, the most popular social networking platform the world has ever seen, has long been searching for more efficient ways to monetize its 800+ million regular users. Facebook is not only a great way to keep in contact with friends and family but has also been a great way to share interests and ads. With the recent launch of its near $100 billion IPO and shareholders eager to make an even larger profit from the offering, Facebook needs to find a more productive way to associate dollar signs with some or all of the individuals that use the site on a daily basis. This year seems to be a great year for Facebook, as the platform is about to launch Facebook Exchange, a new Advertising platform that could rival Google’s Adwords platform.