If your goal is to reach out to your customers wherever they happen to be, one of the best ways is to do it is on Facebook. Free Facebook marketing just doesn’t cut it anymore, however. In the last 12 months, the social platform has been decreasing its organic reach with as few as 2.71% of fans seeing your updates in their newsfeeds. The reason is that Facebook has been pushing its ad network as a way for your business to get noticed and found by your audience.
FaceBook is constantly up against a barrage of competitors in the social media arena and it knows it must continuously advance if it hopes to remain relevant. Advance it has. FaceBook is about to introduce a whole host of new features and algorithm changes that will make it even more robust and useful for new and old users alike. Let’s take a peek into the FaceBook’s secretive development headquarters to see what plans we can unravel.
On This Day
Facebook is a free social network with nearly a billion regular members. How can they keep their service free and still keep coming out with new and innovative services to please all their customers? Simple, they use online advertising just like Google and all the other major (and free) search engines and social networks. Facebook uses paid marketing ads to satisfy two primary goals: One, it makes the service money, allowing them to keep their servers running and pay overhead, which amounts to over a billion dollars year. And two, the service is able to provide all of its regular users with highly-targeted content and special offers that they might find interesting. Would you like to harness the power of Facebook marketing for your own business? Step right this way and take the plunge into advertising on Facebook.
Most search engine marketing experts these days focus on Google and Bing, the number one and number two most popular search engines in the world. Most articles and videos and other content that have to do with search engine optimization and other search engine marketing topics primarily focus on Google or Bing, until now. Facebook has come out with its answer to Google and Bing with Facebook Graph Search. It’s currently in beta status, as well as invite only, but it should be rolled out soon. Whether you’re a search engine marketing hopeful or an expert, here are a few very good reasons why you’ll want to pay attention to this Facebook search engine, which is sure to make waves in the coming months.
As Facebook becomes more deeply ingrained in our daily lives, it is important that we remain vigilant when using the site so that we can protect ourselves from harm. When using Facebook for business practices, you leave yourself open to hackers, competitors who might want to do you harm and others who can quickly make your life hell as you attempt to socially network with your primary audience. The following tips will help to keep you protected when using Facebook so that you can get all the benefits out of the social network without any of the headaches.
There are many social networks out there but only one has captivated the attention of social marketers everywhere. Facebook – it is to social networks what a lions is to the animal kingdom. It is on top and there it will stay until another social network comes and knocks it from its pinnacle position. Why is Facebook so popular with social marketers? The following eight reasons should shed some light on the subject. These reasons should also convince you to start your own social marketing on this ultra-popular social marketing network.
2 quick things I needed to tell you about:
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Tonight I’ll show you a technique for using Facebook & go over the changes that happened today impacting Facebook fan pages. As usual, I’ll also help you with ANY online marketing question you may have. So you’ll really want to tune in TONIGHT for my LIVE show & learn all about it:
The show starts tonight at 6:30 PM Pacific Standard Time / 9:30 Eastern. Stop by early & say hi:
(this is the public show page)
New Facebook changes are coming. And with it, you’ll see a much more localized, geo-targeted social network. Have you ever heard me say that the internet is going local? Only a thousand times. Well, here’s one more clue in case you had doubts…
Get in line at your local Apple store, because the awesome new iPad will be available for purchase starting this Saturday! You can also enter my contest to win a FREE one, by going to My iPad Contest.
That bridges over nicely to something I mentioned in a recent live show. Traditional desktop searching is changing rapidly. The way people are consuming the internet is changing. And as a business owner, it’s vital that you stay on top of these changes so that you’re not left in the dust. Mobile marketing is not just the future of marketing, it’s the NOW of marketing.