In case you were wondering whether or not mobile marketing was really that important to you as a business owner, let’s take a look at what’s been going on recently.
1. Everyone and their mother owns a smartphone of some sort: an iPhone, a Blackberry, an Android.
1a. Smartphone users do internet searches from said smartphones.
2. There are thousands upon thousands of smartphone apps available for free or for purchase from the iTunes store, and thousands more from third party developers.
3. In the past few weeks Apple has cracked down HARD on the developers of “cookie cutter applications” created from templates. They do not want apps in their iTunes store that are basically glorified business cards or that don’t really provide an excellent service to users.
I was just talking about this last week on the show, and it looks like today is a big day for mobile advertising!
Google’s really getting serious about mobile advertising. In November they purchased AdMob, a mobile display ad technology provider, for $750 million. If you’ve seen skinny horizontal ads at the top of an iPhone app or game, those have most likely been AdMob’s doing. In the past, AdMob has concentrated on mobile display ads, while Google has focused on search ads.