Here it is…the biggest change in advertising since the 90s. No hype. This is huge. It’s based on several things that all occurred simultaneously. And here’s all of it:
1. Last week Google released a service for mobile devices called Click to Call. It enables the mobile device user to find the service or product they’re looking for using a Google search, then click on it directly to contact the business.
I was just talking about this last week on the show, and it looks like today is a big day for mobile advertising!
Google’s really getting serious about mobile advertising. In November they purchased AdMob, a mobile display ad technology provider, for $750 million. If you’ve seen skinny horizontal ads at the top of an iPhone app or game, those have most likely been AdMob’s doing. In the past, AdMob has concentrated on mobile display ads, while Google has focused on search ads.