If you want to drive crazy amounts of traffic to your website, sales page or any other landing page, you can’t go wrong with a Google Adwords campaign. Actually, that’s only partially correct. Google Adwords is Google’s paid advertising platform. It’s how Google makes its money, for the most part. It can be an effective means for driving serious amounts of traffic to anywhere you wish online. However, it will only be effective if you know exactly what you’re doing. Before you start developing your first Google Adwords ad campaign, you should spend some time familiarizing yourself with the platform and the business of PPC.