Google Penalizing Slow Websites
Wednesday, March 12th, 2008
Last week Google accidentally let slip that they will be penalizing AdWords advertisers for slow loading times of landing pages. You can view the Google’s FAQ on this topic here.
(For those not intimately familiar with AdWords, if you are bidding $.05 for the keyword phrase “best keyword ever”, you may have to increase your bid anywhere from $.20 to as much as $10.00 if Google thinks your landing page is too slow.)
Wow. This brings up a bunch of questions. What is “slow”? How will I know if I am penalized? How do I fix it? How much will this cost me!?
