If you are new to the search engine optimization game, you may be looking for some tips to help you get ahead. Of course your hope is that, by using certain SEO tools and SEO marketing techniques, you will earn favor with the search engines. It’s hoped that, through your SEO marketing efforts, your website will rank prominently in the search engine’s search results and plenty of targeted traffic will come rolling in. Sounds easy enough, right? Well, it’s a little more complicated than that. Thankfully, SEO marketing isn’t too complicated.
Marketing your business online is one of the best decisions you could ever make, especially in this day and age of mobile Internet-capable devices. It seems that everyone has a smartphone in their pocket, a tablet computer in their backpack or purse, and at the very least they all have computers back home or at the office. Young kids, teenagers, the middle aged and the elderly all get online these days, and, according to recent statistics, about 80% of those Internet users are turning to search engines like Google to find local businesses. To be clear, potential clients are out there searching for a business just like yours. Whether or not those potential clients can find your business is another story altogether.
If you’re not using video marketing along with your other marketing efforts, you are holding back your success. With the popularity of online video these days and the fact that video marketing works to exceptional degrees, that statement can be said with a certainty. Your business needs video marketing. The great news is that you don’t have to be an expert video editor to create engaging videos. You don’t have to be a Spielberg or Lucas or even a Matt Stone or Trey Parker. Instead, you can use one of the multitude of online tools, some paid and some free, that will help you develop online videos quickly and easily. You can then publish those videos to YouTube, the most popular video sharing site the Internet has ever seen. You can probably tell where this is heading. With an engaging video and the massive audience of YouTube, you’re about to take your business to new heights and beyond. However, you must tread carefully. Your videos must really pop if you hope to gain all the benefits, including traffic, leads and sales provided to you by effective YouTube video marketing.