Many SEO professionals are smart to look for free SEO submission lists first before they start spending any of their advertising budget. An SEO submission could be anything from a Facebook post to a URL directory listing or even an article or PR directory. The following free submission list, tips and tricks will help you gain more exposure through more backlinks, thus forcing the search engines to pay attention.
When you first began studying search engine optimization, you undoubtedly came across a term you may not have recognized. Page Rank – what does it really mean? To understand page rank, we should go back to when Google, the largest search engine, first began. Back then, every web page was measured against the same scale. The search engines merely had to look for keywords and analyze meta tags in order to rank various web pages accordingly. Soon, people began to game the system. Keyword stuffing and other shenanigans enabled people to dominate the SERPs, but it also meddled up the Internet with a lot of useless content. Google’s solution, to gauge every web page against its Page Rank, revolutionized the way we know and use search engines today. Page rank is another term for an authority rank and you should focus on making sure your site’s PR is outstanding if you hope to dominate your competitors.
You may have heard the term, but you’re not quite sure what Search Engine Optimization or SEO means. Don’t worry, you’re not alone. You’re about to be taken on a little crash course in search engine optimization and the ways Internet marketers use SEO to gain more exposure, more sales and more revenue year after year. First, we need to discuss what search engines are and why we would want to optimize our marketing materials for them.
If you are new to the search engine optimization game, you may be looking for some tips to help you get ahead. Of course your hope is that, by using certain SEO tools and SEO marketing techniques, you will earn favor with the search engines. It’s hoped that, through your SEO marketing efforts, your website will rank prominently in the search engine’s search results and plenty of targeted traffic will come rolling in. Sounds easy enough, right? Well, it’s a little more complicated than that. Thankfully, SEO marketing isn’t too complicated.
If you hope to dominate your niche with your online marketing efforts, you need to engage in the proper keyword research. Online marketing relies on traffic and much of online traffic comes from the search engines. The search engines want to offer users the very best experience possible. When users search for things using various keyword terms, the search engines want to deliver the most accurate search results that relate to those terms. Whether the result is a web page, a Google places page or a social networking platform, the search result should provide answers to the users most pressing questions. Your job as the online marketer is to make sure that your search results show up when they need to and solve problems like the customer wants. This requires extensive keyword research.
Google recently changed its search algorithm in an affect to weed out spam. At first, the update had no name. Google merely said that it was tweaking its algorithm to help improve search results. It was only later when the blogosphere erupted that Google’s hand was forced and the Penguin moniker was born.
According to Matt Cutts, a prominent Google engineer, “The Penguin algorithm update was designed to reduce web spam, which is when websites try to get a higher search ranking than they deserve by deceiving or manipulating search engines.”
If you want to rank prominently in the search engines, which will ultimately bring all that coveted organic search traffic to your website, you need to conduct adequate keyword research. Keyword research describes the practice of finding highly-searched-for keywords with low competition. Sounds easy enough, right? It’s not until you actually get into the research part that you see how keyword research can be a little more difficult than it sounds. With all the competition out there, how can you possibly hope to find a keyword or keyword phrase that people are using, but that doesn’t have any competition? The answer is to always go for the long tail keyword phrase.
Did you know that the Google search results you see aren’t necessarily those that your customers see? Google is gathering data on your searches for their customized search all the time. So the more searches you do, the more your personal search results are geared toward you as a consumer.
So how do you see the raw search results without that customization? First you have to log out of Google. Go to the Google homepage and see if your email address that’s associated with your google account is showing at the top right. if so, click “Sign out”.
When you join social networks, add services and applications, use Google services, etc. you give certain personal information up. But do you know what that means or how it affects you? Do you care? The CEO of Facebook thinks you don’t!
Find out what was said specifically in my online show last Tuesday, including live questions, answers and opinions, as well as all kinds of info and tips about privacy, tools that use your personal data, and how to be in control of it all. And of course, stay tuned for more TONIGHT at 6:30 pm! See you then.