As an online marketer, it is important to keep track of the search engines and how each one is doing in the war for more share of the market. Don’t always assume that Google is always going to be on top. While Google currently commands more than 66% of the market, anything can happen. As a matter of fact, analysts recently reported that we could see the end of Google’s domination if the search giant’s mobile advertising efforts continue to falter. With more people moving to mobile devices, Google needs to catch up if it hopes to retain its search engine market share dominance. As a search engine marketer, you should make an effort to keep an eye on the search engines at all times. Armed with this information, you will always know where to focus your online marketing efforts.
You may have social networking profiles on Facebook and Twitter and possibly even Google+, but have you considered creating a profile on Pinterest? Pinterest is the baby social network that is taking the online world by storm. With Pinterest you have your very own board that you can customize however you want and then you can Pin various media to it. The network is a favorite amongst women who love to share recipes and dress designs and feel good photos and images, but the network is steadily growing to encompass all demographics and interests. Before you get started, you may want to consider the Pinterest pros and the Pinterest cons so that you’re never taken off guard once you dive in.
If you haven’t used Twitter for online marketing purposes, you may be missing out on some serious market share. With everyone so focused on Facebook, many people don’t realize that Twitter is not far behind the social giant in popularity and scope. If Facebook can gain your business more exposure and sales, Twitter can do the same, only it might do it better. Let’s take a look at Twitter, how the social platform has changed over the years and how to use it today to take your online marketing efforts to new heights.
Internet marketing can be incredibly effective at expanding your brand message and attracting new leads to your business, but you must not take your online marketing efforts lightly. For you to be successful, you must plan for the long-haul. You should never expect quick results, no matter what online tricks you’re using or no matter what type of expertise you claim to have. While immediate results are possible with online marketing, and they’re quite common as a matter of fact, the true results, the one you’re banking on require a long time to develop. This is why you must plan for consistent effort if you hope to get anywhere with your Internet marketing campaigns. The following will help you break your efforts into more manageable chucks so that you can properly schedule your Internet marketing efforts.
Internet marketing used to be so much easier before Google and the other search engines began to smarten up. A marketer only had to stuff a website full of keywords and they could grab the top spot in Google. Traffic flowed, many sales were had and the search engines grew wise to this scheme. After that, marketers figured out that you couldn’t keyword stuff, the website had to have content on it, only that content didn’t really need to be very good. So, those marketers figured out what they could outsource their content to third-world countries for less than pennies a word. This cheap content sounded as much and the Internet became a cesspool of awful content and incessant sales pitches.
Marketing your business online is one of the best decisions you could ever make, especially in this day and age of mobile Internet-capable devices. It seems that everyone has a smartphone in their pocket, a tablet computer in their backpack or purse, and at the very least they all have computers back home or at the office. Young kids, teenagers, the middle aged and the elderly all get online these days, and, according to recent statistics, about 80% of those Internet users are turning to search engines like Google to find local businesses. To be clear, potential clients are out there searching for a business just like yours. Whether or not those potential clients can find your business is another story altogether.
In the world of online marketing, your goal is conversion, plain and simple. Take away all the elements of online marketing, the search engine optimization, the keyword research, meta tags and alt tags and all the rest and what do you have? You have a potential customer that you are attempting to convert. Converting a prospect may mean different things depending on your ultimate goals. You may be attempting to convert buyers, subscribers or you may just be sending your customers through your sales funnel, but the end goal is the same. This is about conversion and if you want to get ahead in the online marketing game, you need to study exactly how conversions are done. The following tips should help you convert more prospects to bring you more success thanks to your online marketing efforts.