Internet marketers need to know how their campaigns are performing at any given moment. They do this by studying their website’s analytics, gauging traffic, views, bounce rates and so on. Why do marketers do this? The expert marketers, the ones who actually succeed at this game, know that studying analytics is the key to creating the most effective online marketing campaigns. There’s one key element that’s left out of that equation, however. You must study your site’s analytics and you must also split test your campaigns if you hope to improve your conversion rates and find success in the world of Internet marketing.
In the world of online marketing, your goal is conversion, plain and simple. Take away all the elements of online marketing, the search engine optimization, the keyword research, meta tags and alt tags and all the rest and what do you have? You have a potential customer that you are attempting to convert. Converting a prospect may mean different things depending on your ultimate goals. You may be attempting to convert buyers, subscribers or you may just be sending your customers through your sales funnel, but the end goal is the same. This is about conversion and if you want to get ahead in the online marketing game, you need to study exactly how conversions are done. The following tips should help you convert more prospects to bring you more success thanks to your online marketing efforts.