In the world of online advertising, nothing is more effective at traffic generation than pay-per-click marketing. For decades, advertisers and marketers have been searching for ways to deliver targeted ads to consumers. In the past, magazine, newspaper, television and radio ads have delivered that content beautifully. Then, the internet came along. Pay-per-click advertising platforms soon followed and advertisers were hooked. Finally, ads can be delivered to consumers in real time and they can be targeted specifically towards the search engine users’ interests. If you’re selling power tools, your ads are going to show up whenever someone searches for electronic drills, nail guns and cordless sanders. However, for PPC marketing to be effective you must learn the basics. The following will help you get your PPC marketing campaign started so that you can get your Internet business off the ground.
Last night on my live show I had a big announcement. If you didn’t hear about it already, you’ll certainly want to know what it’s all about:
I would like to have my entire marketing team get you search engine rankings & a TON of traffic to your website. This is the same team who does the marketing for my websites & they’ll use the exact same techniques that I use. Don’t worry, it’s WAY more affordable then you could possibly imagine. Check it out here:
I’ve got some big news I’d like to share with you this tonight March 31st.
I’ve put together something really amazing that is in “pre-launch” and I’m only letting a limited number of my subscribers & the viewers of my online show take part.
I’m also looking for joint venture partners, affiliates & resellers who are interested in making really good money promoting this new service. You can earn large residual monthly payments if you take part in promoting it. I’ll talk about this Tuesday night also.
Tune in live here:
I’ll cover my recent testing of YouTube’s new sponsored search campaigns. Will the be the next AdWords? Or will it be a flop?
I’ll also be taking your live questions on anything to do with doing business online and Internet marketing… See you there @ 6:30 PM Pacific Time.
I just posted this new YouTube video that shows you step by step how to set up your YouTube account & start using the brand new YouTube sponsored search advertising feature:
It should show you everything you need to know in order to get started. It basically works like any other PPC (pay per click) search advertising. You put in the keyword you want to target and the highest price you’re willing to pay for clicks.
(For those not intimately familiar with AdWords, if you are bidding $.05 for the keyword phrase “best keyword ever”, you may have to increase your bid anywhere from $.20 to as much as $10.00 if Google thinks your landing page is too slow.)
For those of you who don’t know: Google periodically cleans house in their AdWords program. They single out websites and assign them a poor “quality score”. These sites hit by this bad score have their minimum bid prices skyrocket to $5 or $10 per click. This effectively bans you from AdWords since most webmasters cannot afford to pay $10 for every click Google sends their way.
Today I was shocked to find Google testing YouTube listings and additional Google products to their regular AdWords area. This could signal big changes ahead for AdWords and possible losses of traffic for AdWords advertisers.
This one change could cost you your online business!
In my video below, I’ll show you what I found and explain what Google has been testing and what these new search results could mean for Google AdWords advertisers:
Just a quick note…
I’m off tonight for San Diego to Howie Schwartz’s online marketing seminar this weekend December 14th & 15th.
The event is titled: “Two Sides Of Traffic Workshop: Adwords Meets Organic”
There are two seminars:
Friday’s event is regarding two ways of driving online web traffic. The first is covering expert level use of AdWords to drive paid online visitors to your website. The second, about using search engine optimization and other traffic “tricks” to bring visitors to your site. So it’s a covering both the free and paid side of traffic generation.