In the world of online advertising, nothing is more effective at traffic generation than pay-per-click marketing. For decades, advertisers and marketers have been searching for ways to deliver targeted ads to consumers. In the past, magazine, newspaper, television and radio ads have delivered that content beautifully. Then, the internet came along. Pay-per-click advertising platforms soon followed and advertisers were hooked. Finally, ads can be delivered to consumers in real time and they can be targeted specifically towards the search engine users’ interests. If you’re selling power tools, your ads are going to show up whenever someone searches for electronic drills, nail guns and cordless sanders. However, for PPC marketing to be effective you must learn the basics. The following will help you get your PPC marketing campaign started so that you can get your Internet business off the ground.
Get in line at your local Apple store, because the awesome new iPad will be available for purchase starting this Saturday! You can also enter my contest to win a FREE one, by going to My iPad Contest.
That bridges over nicely to something I mentioned in a recent live show. Traditional desktop searching is changing rapidly. The way people are consuming the internet is changing. And as a business owner, it’s vital that you stay on top of these changes so that you’re not left in the dust. Mobile marketing is not just the future of marketing, it’s the NOW of marketing.
You got questions? Well…we got answers.
Throughout the week, members of my BusinessInnerCircle.com website ask questions on our forums. The members help each other, and my staff are there to answer questions as well. And on Tuesday nights I answer a few of the forum questions live on my show. Two great questions were posed this past week in the forums, so I decided to answer them on the show.
Question 1 was about article writing, its value and the issue of duplicate content.
Today Google announced the introduction of their new AdManager service. It’s described as an ad serving tool for publishers of small and medium sized websites. With it you can serve ads from AdSense and other networks along with serving in house advertising as well.
Google describes Admanager this way: