Bill McIntosh

I’ve said it before, and I’m sure I’ll say it many more times: Local, mobile and social are the future of advertising and marketing.

What does this mean? People search for local businesses all the time. Where’s a good thai restaurant nearby? Where’s the closest place to get my oil changed? These searches are being done at home, on laptops in coffee shops, from people’s iPhones. And as a business owner it’s important that you know what’s happening and adjust your marketing strategy accordingly.  Read more... (314 words, 2 images, estimated 1:15 mins reading time)

This past week I answered questions about mobile advertising from members of the members only chat as well as the public chat.  There were a LOT of great questions asked. I wanted to post the clip of the answers for you here, in case you’re interested in finding out if Google tracks your calls, how to know if the public is really ready for mobile advertising and how to use mobile advertising to make money with your business.  The rest of the questions and answers you’ll just have to watch the video to find out about!  Read more... (158 words, 1 image, estimated 38 secs reading time)

Here it is…the biggest change in advertising since the 90s.  No hype. This is huge. It’s based on several things that all occurred simultaneously.  And here’s all of it:

1. Last week Google released a service for mobile devices called Click to Call.  It enables the mobile device user to find the service or product they’re looking for using a Google search, then click on it directly to contact the business.  Read more... (257 words, 2 images, estimated 1:02 mins reading time)

I was just talking about this last week on the show, and it looks like today is a big day for mobile advertising!

Google’s really getting serious about mobile advertising.  In November they purchased AdMob, a mobile display ad technology provider, for $750 million.  If you’ve seen skinny horizontal ads at the top of an iPhone app or game, those have most likely been AdMob’s doing.  In the past, AdMob has concentrated on mobile display ads, while Google has focused on search ads.  Read more... (409 words, 2 images, estimated 1:38 mins reading time)