As an online marketer, you should know full-well the importance of conversion rates and testing as they pertain to your bottom line. Without conversions, you won’t make very much money; and without testing you will never truly know if your marketing efforts are as effective as they could be. The following 2014 updates as they relate to conversion rates and testing will help you remain on the up-and-up so that you can break all of your previous sales records in the coming year.
When you’re not quite happy with the traffic you’re getting, it’s time to take a look at the bare bones of your marketing campaign. From the colors you’ve chosen to the headlines of your web pages and articles, to the language you use when writing your blogs – everything needs to be maximized and all elements should work together to accomplish the common goal; in this case, more traffic. When you want to boost your internet marketing campaigns, and you’ve tried everything else, it might pay to try split testing. Split testing is used by marketers all over the world, particularly the experts, because there is no better way to gauge the effectiveness of a campaign, or improve it, than to test each of the individual components one by one.
The world of online marketing has exploded and more people are trying their hand at online selling than ever before. This means that you can no longer afford to mess around. You need to bring your ‘A’ game in every aspect of every marketing campaign you put together. When it comes to your website, you need conversions plain and simple. Without conversions, your website becomes just another piece of real estate in cyberspace, not doing anyone any good. Without conversions, you’re not going to make any money and all of your effort will be in vain. Of course we don’t want that. That’s why we’re going to focus on increasing your 2013 conversion rates. Pay attention to the following ideas, apply them to your own online marketing campaigns and you’ll see just how effective they can be at increasing your conversion rates over time.
Split testing is a tactic used by Internet marketers to improve conversion rates. Essentially, split testing allows an online marketer to test and thus improve all of the marketing materials in a particular campaign to make the campaign perform better. The process of split testing isn’t difficult, but it can be time consuming. If we could give any advice to you when learning the process of split testing, it’s to have patients. Allow the results to generate before you move on to subsequent tests. Beyond that, have fun and enjoy the process, as you will be split testing a lot, particularly if you want remain competitive and on top in the field of IM. The following is a basic run down of the process of split testing so that you can increase your conversion rates and earn your spot in the top ranking of the world of Internet marketing.
Internet marketers need to know how their campaigns are performing at any given moment. They do this by studying their website’s analytics, gauging traffic, views, bounce rates and so on. Why do marketers do this? The expert marketers, the ones who actually succeed at this game, know that studying analytics is the key to creating the most effective online marketing campaigns. There’s one key element that’s left out of that equation, however. You must study your site’s analytics and you must also split test your campaigns if you hope to improve your conversion rates and find success in the world of Internet marketing.
In the world of online marketing, your goal is conversion, plain and simple. Take away all the elements of online marketing, the search engine optimization, the keyword research, meta tags and alt tags and all the rest and what do you have? You have a potential customer that you are attempting to convert. Converting a prospect may mean different things depending on your ultimate goals. You may be attempting to convert buyers, subscribers or you may just be sending your customers through your sales funnel, but the end goal is the same. This is about conversion and if you want to get ahead in the online marketing game, you need to study exactly how conversions are done. The following tips should help you convert more prospects to bring you more success thanks to your online marketing efforts.
Tonight on my live online marketing show I’ll be talking about irrational behavior and why you need to understand your visitors emotional decision making that sometimes doesn’t make sense. This applies not only to your website visitors, but all your customer’s too! Most online buyers have hidden irrational behavior that impact their buying decisions. From the moment your very first page loads in front of them there are subtle, emotional & often unconscious factors at play. These help determine whether that visitor becomes a buyer. You’ll learn about this TONIGHT at 6:30 PM Pacific Standard Time / 9:30 PM Eastern Standard Time! Since I’ll be live helping people like you improve their marketing online you’ll really want to tune in: