The world of online marketing has exploded and more people are trying their hand at online selling than ever before. This means that you can no longer afford to mess around. You need to bring your ‘A’ game in every aspect of every marketing campaign you put together. When it comes to your website, you need conversions plain and simple. Without conversions, your website becomes just another piece of real estate in cyberspace, not doing anyone any good. Without conversions, you’re not going to make any money and all of your effort will be in vain. Of course we don’t want that. That’s why we’re going to focus on increasing your 2013 conversion rates. Pay attention to the following ideas, apply them to your own online marketing campaigns and you’ll see just how effective they can be at increasing your conversion rates over time.