Cookie Cutter Apps Smackdown: Mobile Marketing Changes

In case you were wondering whether or not mobile marketing was really that important to you as a business owner, let’s take a look at what’s been going on recently.

1. Everyone and their mother owns a smartphone of some sort: an iPhone, a Blackberry, an Android.
1a. Smartphone users do internet searches from said smartphones.
2. There are thousands upon thousands of smartphone apps available for free or for purchase from the iTunes store, and thousands more from third party developers.
3. In the past few weeks Apple has cracked down HARD on the developers of “cookie cutter applications” created from templates. They do not want apps in their iTunes store that are basically glorified business cards or that don’t really provide an excellent service to users.

This is a preview of Cookie Cutter Apps Smackdown: Mobile Marketing Changes. Click here to read Cookie Cutter Apps Smackdown: Mobile Marketing Changes in full (243 words, 1 image, estimated 58 secs reading time)

iPad: A Clue to Mobile Marketing Trends

Image representing iPad as depicted in CrunchBase
Image via CrunchBase

Get in line at your local Apple store, because the awesome new iPad will be available for purchase starting this Saturday! You can also enter my contest to win a FREE one, by going to My iPad Contest.

That bridges over nicely to something I mentioned in a recent live show. Traditional desktop searching is changing rapidly. The way people are consuming the internet is changing. And as a business owner, it’s vital that you stay on top of these changes so that you’re not left in the dust. Mobile marketing is not just the future of marketing, it’s the NOW of marketing.

This is a preview of iPad: A Clue to Mobile Marketing Trends. Click here to read iPad: A Clue to Mobile Marketing Trends in full (287 words, 2 images, estimated 1:09 mins reading time)

Google AdWords New Tool, Mobile Web Marketing & More On Tonight’s Live Show

Last week I talked about a new super secret AdWords tool that Google has kept closed under lock and key. If you tune in tonight I’ll give you the key! You’ll really want to tune in tonight for my LIVE show…

The show starts TONIGHT at 6:30 PM Pacific Standard Time / 9:30 Eastern. Stop by early & say hi:

http://www.billmcintosh.tv/live

If you are a member of my Business Inner Circle, you should go to:

This is a preview of Google AdWords New Tool, Mobile Web Marketing & More On Tonight’s Live Show. Click here to read Google AdWords New Tool, Mobile Web Marketing & More On Tonight’s Live Show in full (96 words, estimated 23 secs reading time)

Google + SmartPhone = Easiest Shopping Ever (Subtext: Mobile Marketing Heaven)

Today is HUGE for both shoppers and business owners.

Google has just released a feature for users of iPhones, Palm WebOS phones, or Android-powered devices. (Google’s blog post.) As of right NOW, if you do a Google search on your phone for a product, you will see a blue dot if that item is available at a store near you! On that screen you will also see if the item has full or limited availability, the price, which stores near you have the item, the distance those stores are from you at that exact moment, the phone number of the store, and a link to get directions with Google Maps.

This is a preview of Google + SmartPhone = Easiest Shopping Ever (Subtext: Mobile Marketing Heaven). Click here to read Google + SmartPhone = Easiest Shopping Ever (Subtext: Mobile Marketing Heaven) in full (251 words, 1 image, estimated 1:00 mins reading time)

LIVE TONIGHT: Is Google In Your TV? Is Internet Marketing Going Local, Social & Mobile?

Google has quietly been testing a new feature directly on TVs. What could this mean for the future of advertising for both local and national companies? How does this fit into my theory that the Internet is “Going Local, Social & Mobile”? You’ll want to tune in LIVE tonight and find out…

The show starts TONIGHT at 6:30 PM Pacific Standard Time / 9:30 Eastern. Stop by early & say hi:

http://www.billmcintosh.tv/live

If you are a member of my Business Inner Circle, you should go to:

This is a preview of LIVE TONIGHT: Is Google In Your TV? Is Internet Marketing Going Local, Social & Mobile?. Click here to read LIVE TONIGHT: Is Google In Your TV? Is Internet Marketing Going Local, Social & Mobile? in full (124 words, estimated 30 secs reading time)

Mobile Marketing: Yelp, Foursquare and Other Awesome Things

Image representing Yelp as depicted in CrunchBase
Image via CrunchBase

I’ve said it before, and I’m sure I’ll say it many more times: Local, mobile and social are the future of advertising and marketing.

What does this mean? People search for local businesses all the time. Where’s a good thai restaurant nearby? Where’s the closest place to get my oil changed? These searches are being done at home, on laptops in coffee shops, from people’s iPhones. And as a business owner it’s important that you know what’s happening and adjust your marketing strategy accordingly.

This is a preview of Mobile Marketing: Yelp, Foursquare and Other Awesome Things. Click here to read Mobile Marketing: Yelp, Foursquare and Other Awesome Things in full (286 words, 2 images, estimated 1:09 mins reading time)

Mobile Marketing Q and A

There were a TON of great questions from the members-only chat and the public chat on this week’s live show! It started with questions about mobile marketing, then branched out to all kinds of interesting topics. Here are some of the answers you’ll get in this newest Q and A clip:

1. Should I focus on Yelp and Foursquare for local marketing?
2. What kind of smartphone should I get for mobile marketing?
3. Will Flash be a thing of the past since mobile phones can’t handle it?

This is a preview of Mobile Marketing Q and A. Click here to read Mobile Marketing Q and A in full (162 words, estimated 39 secs reading time)

Live Questions About Mobile Advertising

This past week I answered questions about mobile advertising from members of the members only chat as well as the public chat.  There were a LOT of great questions asked. I wanted to post the clip of the answers for you here, in case you’re interested in finding out if Google tracks your calls, how to know if the public is really ready for mobile advertising and how to use mobile advertising to make money with your business.  The rest of the questions and answers you’ll just have to watch the video to find out about!

This is a preview of Live Questions About Mobile Advertising. Click here to read Live Questions About Mobile Advertising in full (133 words, 1 image, estimated 32 secs reading time)