A few years ago, Google decided to take drastic action in an attempt to clean up the Internet for good. Internet marketing was much easier back then. As long as you used your keywords on your website and you had enough backlinks from prominent and relevant sites, you could surpass any competitor, particularly if you used Google Adwords along with your SEO efforts. The problem is that some of the Adwords ads led to sites that were considered sub-standard, filler of fluff. Google decided to penalize Adwords advertisers that didn’t provide a valuable experience to users, essentially, and this became known as a Google Slap.
(For those not intimately familiar with AdWords, if you are bidding $.05 for the keyword phrase “best keyword ever”, you may have to increase your bid anywhere from $.20 to as much as $10.00 if Google thinks your landing page is too slow.)
For those of you who don’t know: Google periodically cleans house in their AdWords program. They single out websites and assign them a poor “quality score”. These sites hit by this bad score have their minimum bid prices skyrocket to $5 or $10 per click. This effectively bans you from AdWords since most webmasters cannot afford to pay $10 for every click Google sends their way.