The Google Adwords platform is by far, hands-down the best pay-per-click advertising platform available online. With the proper budget, a few best practices and the most strategic keyword bids, your ads will show up for all relevant search engine users. Just think of the possibilities. Consider the average person searching Google with one of your keyword terms and then imagine one of your ads showing up first and foremost on that person’s screen. Picture the average person who sees your ads clicking-through to every landing page you create, and then ultimately subscribing, buying or taking whatever calls-to-action you tell them to take. All of this is possible with the Adwords platform, and now with the new Keyword Bid Simulator, finding success on Adwords is even easier.
Google has been steadfastly updating its PPC advertising platform and the latest AdWords news should sound promising to online marketers everywhere. The platform has not only added more tools for targeting mobile marketing customers, but it has included a new paid and organic report, cross-account conversion tracking and much more. Here is a rundown of all the latest happenings to occur on everyone’s favorite PPC platform, the Google AdWords network.
Mobile Customer Targeting
The mobile device is now common amongst all age groups. While it would have seemed humorous to learn that a six year old, or a 96 year old for that matter, owned a mobile phone ten years ago, today mobile phone ownership spans all demographics. And with all of those people using mobile devices, it’s only naturally that advertisers would target them. Hence, Google Adwords for mobile marketing was born. To use mobile Adwords in your own business, follow these tips and make sure your customers keep up with your business no matter where on earth they happen to be.
When describing the newly launched AdWords advanced campaigns, Susan Wojcicki, SVP of Google AdWords Advertising said, “We want to provide the best search results for users regardless of where they are and what device they are using.” This statement beautifully encompasses what AdWords advanced campaigns are all about.
The first thing you’ll notice when learning how to use AdWords is that you’ll have the ability to build enhanced campaigns where you’ll have the ability to manage bids across devices, locations and times of the day. You can do all of this from a single campaign using mere bid adjustments.
If you want to drive crazy amounts of traffic to your website, sales page or any other landing page, you can’t go wrong with a Google Adwords campaign. Actually, that’s only partially correct. Google Adwords is Google’s paid advertising platform. It’s how Google makes its money, for the most part. It can be an effective means for driving serious amounts of traffic to anywhere you wish online. However, it will only be effective if you know exactly what you’re doing. Before you start developing your first Google Adwords ad campaign, you should spend some time familiarizing yourself with the platform and the business of PPC.
Google is currently working with Dish Network, Bloomberg TV, and NBC Universal to allow Adwords users to create TV ads on several different TV networks.
This service is currently only available for national targeting, and only to people with an Adwords account, as it is part of that interface. But you can see that Google is working hard to make your ads available everywhere consumers look: desktop computers, mobile phones and now TV.
Here it is…the biggest change in advertising since the 90s. No hype. This is huge. It’s based on several things that all occurred simultaneously. And here’s all of it:
1. Last week Google released a service for mobile devices called Click to Call. It enables the mobile device user to find the service or product they’re looking for using a Google search, then click on it directly to contact the business.
I was just talking about this last week on the show, and it looks like today is a big day for mobile advertising!
Google’s really getting serious about mobile advertising. In November they purchased AdMob, a mobile display ad technology provider, for $750 million. If you’ve seen skinny horizontal ads at the top of an iPhone app or game, those have most likely been AdMob’s doing. In the past, AdMob has concentrated on mobile display ads, while Google has focused on search ads.
When it comes to online marketing, there are always questions. My staff and I go through my forums at BusinessInnerCircle.com all the time and answer questions posted there. Some of them I like to answer live on the show on Tuesday nights as well.
In the 22 December episode of the live Tuesday night show, we did a forum roundup of questions which had been posted during the week. The topics covered were:
1. Is it possible to make money with an Adwords-based website?
Welcome to the July 9, 2009 edition of online marketing carnival. Every week I’ll be accepting submissions related to online marketing. I’ll review them and approve some of them that I feel might benefit you.
We had a lot of submissions this week about a variety of topics including: Google Adwords & PPC, Making money blogging, financial advice, Autoresponders and a lot of great Internet marketing help. Browse through the posts and hopefully they provide you with some value. Let me know what you think of this weeks blog carnival by submitting a comment at the bottom of this post. I’ll be adjusting the types of entries I accept based on your feedback.