Just a quick reminder: I’m live tonight (Tuesday Feb. 24th) doing my online marketing show at 6:30 PM Pacific Standard Time. Come by and say hi in the chat! Tonight I’ll also be taking questions from the my forum at:
Just click on “New Thread” and send me your question. I’ll select the best questions and answer them live on the show tonight. I’ll also take live call in questions tonight. When I open up the lines, you can call 1-714-795-2504 to reach me live on the air. Later, this number will also forward through to my team during normal business hours.
We had a great show last night with a very good turnout. Thanks for everyone who tuned in live. If you missed it I’ve recorded the show and will post the video below. However, you really should tune in live if you can. It gives you a chance to ask questions live and get help from me directly live on the show. There’s no other way to get that right now (Other than sign up as a McIntosh Marketing client and pay the big bucks)
This weeks show ran over an hour and a half. It was a great show and the viewers sent in a lot of really good questions. I spent the first part of the show talking about Twitter and how to use Twitter for marketing. I did a live demonstration of sending a Tweet, how to find followers in your niche and how to use TwitPic to engage your followers on Twitter. You can watch the recording here:
It should show you everything you need to know in order to get started. It basically works like any other PPC (pay per click) search advertising. You put in the keyword you want to target and the highest price you’re willing to pay for clicks.
Last week Google accidentally let slip that they will be penalizing AdWords advertisers for slow loading times of landing pages. You can view the Google’s FAQ on this topic here.
(For those not intimately familiar with AdWords, if you are bidding $.05 for the keyword phrase “best keyword ever”, you may have to increase your bid anywhere from $.20 to as much as $10.00 if Google thinks your landing page is too slow.)
For those of you who don’t know: Google periodically cleans house in their AdWords program. They single out websites and assign them a poor “quality score”. These sites hit by this bad score have their minimum bid prices skyrocket to $5 or $10 per click. This effectively bans you from AdWords since most webmasters cannot afford to pay $10 for every click Google sends their way.
Today I was shocked to find Google testing YouTube listings and additional Google products to their regular AdWords area. This could signal big changes ahead for AdWords and possible losses of traffic for AdWords advertisers.
This one change could cost you your online business!
In my video below, I’ll show you what I found and explain what Google has been testing and what these new search results could mean for Google AdWords advertisers:
I’m off tonight for San Diego to Howie Schwartz’s online marketing seminar this weekend December 14th & 15th.
The event is titled: “Two Sides Of Traffic Workshop: Adwords Meets Organic”
There are two seminars:
Friday’s event is regarding two ways of driving online web traffic. The first is covering expert level use of AdWords to drive paid online visitors to your website. The second, about using search engine optimization and other traffic “tricks” to bring visitors to your site. So it’s a covering both the free and paid side of traffic generation.