With everyone blogging these days, you may have realized that you can’t get by much longer without at least some sort of blogging effort. Whether you are starting your blog from scratch or you have a few posts under your belt, the following advice will help you keep a robust, fresh and entertaining blog that appeals to your audience and helps you achieve your marketing goals. We will start with the most important aspect of creating a blog; identifying and appealing to the needs and wants of your target audience.
Marketers who blog have a distinct advantage over those who don’t blog, and we have cold hard data to prove it. According to at least one study, 43% of marketers generated a customer from their blog this year alone. And 79% of companies who keep a blog report a positive return on investment for all inbound marketing. If that doesn’t convince you to start a blog or pick up where you left off, there’s probably not much that will. Blogging is still crucial to marketing in 2013 and for a variety of reasons; a few of which are listed below.
You’ve decided to use the content management system WordPress as the backbone of your online marketing campaign. Good for you! WordPress is a fine choice. It’s easy to use, fully customizable and, best of all, it’s free! If you want the ultimate success, however, it’s not enough to just begin a campaign on everyone’s favorite CMS; you need to truly own your campaign if you want to be successful. This means you should leave nothing up to chance. You should put your all into every aspect, thus allowing you to harness the full power that WordPress offers. The following tips will help you take command of your WordPress campaign so that you can reach the goals you’ve set for yourself.
WordPress is increasingly being used all over the world to create websites, blogs and ecommerce stores; and more people are adopting the content management system every day. To help make the platform more robust and user-friendly, as well as secure, Automattic, the company behind WordPress, manages to release a series of updates several times a year. The recent update just happened – version 3.5.2 – which focused primarily on security. The next version, 3.6, is due out any day now; and more are planned for October and December. If you want to take advantage of these updates, you’ll be glad to know that the process is incredibly simple. We’re going to walk you through it so that you can understand the effects of the latest WordPress updates firsthand.
When people browse the Internet and land on your website, they’re searching for content. That content could be in the form of articles, blogs, video or graphic images, or any other media; but you had better provide it or else your website visitors aren’t going to have much of a reason to stick around. To help foster a great reputation online and to attract as many visitors to your site as possible, you need to provide tons of high-quality content in all those forms of media we just mentioned, and possibly a few more (white papers, ebooks, ereports, etc.). Yet how can you possibly keep all that content straight? What if you need to access a blog you wrote three years ago? This is where WordPress comes in handy. As a content management system, WordPress for small business can’t be beat.
Small business owners should constantly be on the lookout for new and innovative ways to connect with their marketing audience. Content marketing is one of the best ways to go about this and a blog is a terrific content marketing tool. You can start a blog in a number of ways, but it’s recommended that you use a content management system (CMS) that will make implementing and maintaining your blog incredibly simple. WordPress is a CMS designed for this very reason. If you have an idea for a blog and you’re sure that you have the motivation and high-quality material to sustain that blog over time, this blog will show you how to start a WordPress blog, even if you have zero technical ability.
Your blog is a terrific vehicle for engaging your audience and driving more prospects to your offers, but only if people can find it. A well-managed blog that gets little traffic or readers is a sad state of affairs. The last thing you want to do is put all your effort into creating blog post after blog post only to realize that your efforts have all gone in vain. What you need is proper SEO for bloggers. With a few SEO tips, you can increase your rankings in the search engines and get your blog noticed. These search engine optimization tips should help you iron out any kinks so that your blog reaches prominent status in the SERPs, thus driving more traffic, readers, buyers and loyal subscribers.
If you’re thinking about starting a blog in 2013, you have a tall mountain to climb. In case you haven’t noticed, there is tons of competition out there. Whether you’re into knitting, basketball, Taekwondo or rafting, there is a blog dedicated to you. Even if you have an existing blog that isn’t getting the traffic you want, you have a lot to do if you hope to turn that blog around and compete with the big boys. This isn’t meant to discourage you, in fact it’s meant to make you aware that blogging has completely transformed. What follows are blogging tips for 2013 that will help you start a new blog or revive an old one so that you rise to the top just like all the other top blogs out there.
With millions of webmasters, brands and businesses using the content management system WordPress for their presences on the web, many are left wondering what types of 2013 WordPress updates we’re likely to see in the coming months. With the Internet evolving nearly every single day, we knew WP would likely follow. Here are the updates you’re likely to see this year and it’s likely you’ll find them just as exciting as we do.
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