Marketers who blog have a distinct advantage over those who don’t blog, and we have cold hard data to prove it. According to at least one study, 43% of marketers generated a customer from their blog this year alone. And 79% of companies who keep a blog report a positive return on investment for all inbound marketing. If that doesn’t convince you to start a blog or pick up where you left off, there’s probably not much that will. Blogging is still crucial to marketing in 2013 and for a variety of reasons; a few of which are listed below.

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