You’ve decided to use the content management system WordPress as the backbone of your online marketing campaign. Good for you! WordPress is a fine choice. It’s easy to use, fully customizable and, best of all, it’s free! If you want the ultimate success, however, it’s not enough to just begin a campaign on everyone’s favorite CMS; you need to truly own your campaign if you want to be successful. This means you should leave nothing up to chance. You should put your all into every aspect, thus allowing you to harness the full power that WordPress offers. The following tips will help you take command of your WordPress campaign so that you can reach the goals you’ve set for yourself.