The goal of every marketer is to take the given brand message and spread it far and wide. That’s the idea behind viral marketing. With viral marketing, you create a single marketing message, say a video, and then you publish that video with the hopes that it will go viral. To illustrate how this happens, let’s look at a recent viral video – South Korean rapper Psy’s ‘Gangnam Style’ – which recently became the first youTube video to hit 1 billion views. Psy’s video pokes fun at wealthy South Koreans and includes funny dance moves choreographed by Psy himself. The video soon took off, spreading via social media, mobile devices and all other channels until it hit viral and, essentially, cult status. While your viral video marketing campaigns may not reach ‘Gangnam Style’ numbers, you can create a viral marketing campaign by following these few simple rules.