Local Marketing Is the Key For Any Small Business

Business owners that rely on local customers would do well to focus on local marketing. Local marketing your small business means to engage in a specific type of search engine optimization that puts your business in front of prospective customers who may be searching for your business using search engines in your local area. Search engines are increasingly focusing on local-specific results for their users. By using GPS and other location-centric technologies, the search engines are able to deliver your results to the customers that matter, as long as you engage in the proper amount of local marketing. Put the following techniques into play and your local customers will always know how to find you.

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Local Marketing Updates Everyone Should Follow This Year

When most of your revenue comes from sales that occur within a couple of miles from your business location, you want to focus much of your efforts on local marketing. Local marketing is the use of maps, Citations, GPS systems and other tools in order to drive new customers right to you. The search engines, particularly Google, are focusing heavily on local marketing, and there’s a great reason for it. People are using their smartphones and tablets more than ever before to search for products and services near them. By keeping up to date with the latest local marketing updates, you will remain on top of the local search results and, as a result, you’ll receive much more local marketing attention.

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Running A Local Marketing Campaign For Your Small Business

A local marketing campaign is ideal for any business that relies on a local customer base. Flower shops, medical and dental offices, veterinarians, retail stores – these are just a few examples of small businesses that may require a local marketing focus. Regardless of what type of business you run or plan to run, the following steps will give you a good head start on your first local marketing campaign.

 

You Don’t Need a Website – But It Helps

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The Truth About Small Business Local Marketing Success And How To Achieve It

You have a small business and you’d like to spread your message using the Internet. Wise choice. The Internet has become the go-to advertising source for many small to medium sized businesses. Even businesses with lower than average budgets can achieve local marketing success, as long as those business owners follow the exact formula that will lead to that success. Small business local marketing success is not difficult to achieve, rather it requires a lot of consistency and patience. The following tips and techniques will show you just how easy achieving local marketing success can be.

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How To Determine If Your Business Will Benefit From Local Marketing

Internet marketing can be as diverse as you want it to be. One single online marketing portfolio might include email, social, paid and video marketing, for instance. What about local marketing? With 97% of consumers turning to search engines like Google to help them find local businesses, products and services, it does seem like an attractive addition to your online marketing efforts. Is it worth it? Does your business need local marketing to succeed or will you just be wasting your time? The following should help you decide.

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Facebook Local

Image representing Facebook as depicted in Cru...
Image via CrunchBase

New Facebook changes are coming. And with it, you’ll see a much more localized, geo-targeted social network. Have you ever heard me say that the internet is going local? Only a thousand times. Well, here’s one more clue in case you had doubts…

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iPad: A Clue to Mobile Marketing Trends

Image representing iPad as depicted in CrunchBase
Image via CrunchBase

Get in line at your local Apple store, because the awesome new iPad will be available for purchase starting this Saturday! You can also enter my contest to win a FREE one, by going to My iPad Contest.

That bridges over nicely to something I mentioned in a recent live show. Traditional desktop searching is changing rapidly. The way people are consuming the internet is changing. And as a business owner, it’s vital that you stay on top of these changes so that you’re not left in the dust. Mobile marketing is not just the future of marketing, it’s the NOW of marketing.

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LIVE TONIGHT: Is Google In Your TV? Is Internet Marketing Going Local, Social & Mobile?

Google has quietly been testing a new feature directly on TVs. What could this mean for the future of advertising for both local and national companies? How does this fit into my theory that the Internet is “Going Local, Social & Mobile”? You’ll want to tune in LIVE tonight and find out…

The show starts TONIGHT at 6:30 PM Pacific Standard Time / 9:30 Eastern. Stop by early & say hi:

http://www.billmcintosh.tv/live

If you are a member of my Business Inner Circle, you should go to:

This is a preview of LIVE TONIGHT: Is Google In Your TV? Is Internet Marketing Going Local, Social & Mobile?. Click here to read LIVE TONIGHT: Is Google In Your TV? Is Internet Marketing Going Local, Social & Mobile? in full (124 words, estimated 30 secs reading time)

Live Questions Answered about Local Marketing

This is from an earlier show in December, but it’s more important now than ever to understand and apply local marketing to your online business.

If you remember way back in December (for internet technology that actually IS way back), Google was trying to acquire Yelp.  That was HUGE news.  Not only that, but Google got turned DOWN by Yelp.   A Google representative was quoted saying THEY are the ones who turned down Yelp…which, aside from being a tactic I used in third grade, also makes NO sense.  Google buys EVERYTHING which makes sense to buy.  They would NEVER say no to Yelp, in my opinion.  Anyway, there’s some context for you.

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Mobile Marketing Q and A

There were a TON of great questions from the members-only chat and the public chat on this week’s live show! It started with questions about mobile marketing, then branched out to all kinds of interesting topics. Here are some of the answers you’ll get in this newest Q and A clip:

1. Should I focus on Yelp and Foursquare for local marketing?
2. What kind of smartphone should I get for mobile marketing?
3. Will Flash be a thing of the past since mobile phones can’t handle it?

This is a preview of Mobile Marketing Q and A. Click here to read Mobile Marketing Q and A in full (162 words, estimated 39 secs reading time)