Businesses that rely on local customers and clients must treat online marketing a tad differently than all the other businesses out there. For example, they’re not marketing on Facebook to clients in Cairo and California. Likewise, they’re not just tweeting to customers in California and New York. Instead, these local marketing businesses are focusing solely on customers that reside in Burbank, California; the ones that work in Kalamazoo, Michigan; and they are looking to gain access only to only those who live and work in Wichita Falls, Texas. Not only must local marketing be treated differently, but local mobile marketing must be considered, as well. Here are the various local and mobile marketing techniques that are rocking the digital world as we speak. Put one or more of them to work in your own business to cause the phone to ring, your email inbox to fill up and to deliver more warm bodies through your business door.
When your business relies on local customers, it makes no sense to market to a worldwide audience. Why do you care if someone in Australia can find your location online when you’re looking for customers in Austin, Texas, for example? The following local marketing tactics will make it so that your computer and mobile searching audience can not only find your business online, but they’ll also be able to follow a map right to your door to make a purchase.
Many businesses that rely on local customers focus too much of their efforts on national search engine optimization. They read books on SEO and they optimize their websites and other marketing materials to show up for search engine users from Chattanooga to China. These business owners and marketers don’t realize that engaging in local marketing would be a much better use of their time. Here are a few tips you can use to achieve local marketing success so that the phone starts ringing and more customers start walking through your front door.
Business owners that rely on local customers would do well to focus on local marketing. Local marketing your small business means to engage in a specific type of search engine optimization that puts your business in front of prospective customers who may be searching for your business using search engines in your local area. Search engines are increasingly focusing on local-specific results for their users. By using GPS and other location-centric technologies, the search engines are able to deliver your results to the customers that matter, as long as you engage in the proper amount of local marketing. Put the following techniques into play and your local customers will always know how to find you.
When most of your revenue comes from sales that occur within a couple of miles from your business location, you want to focus much of your efforts on local marketing. Local marketing is the use of maps, Citations, GPS systems and other tools in order to drive new customers right to you. The search engines, particularly Google, are focusing heavily on local marketing, and there’s a great reason for it. People are using their smartphones and tablets more than ever before to search for products and services near them. By keeping up to date with the latest local marketing updates, you will remain on top of the local search results and, as a result, you’ll receive much more local marketing attention.
A local marketing campaign is ideal for any business that relies on a local customer base. Flower shops, medical and dental offices, veterinarians, retail stores – these are just a few examples of small businesses that may require a local marketing focus. Regardless of what type of business you run or plan to run, the following steps will give you a good head start on your first local marketing campaign.
You Don’t Need a Website – But It Helps
You have a small business and you’d like to spread your message using the Internet. Wise choice. The Internet has become the go-to advertising source for many small to medium sized businesses. Even businesses with lower than average budgets can achieve local marketing success, as long as those business owners follow the exact formula that will lead to that success. Small business local marketing success is not difficult to achieve, rather it requires a lot of consistency and patience. The following tips and techniques will show you just how easy achieving local marketing success can be.
Internet marketing can be as diverse as you want it to be. One single online marketing portfolio might include email, social, paid and video marketing, for instance. What about local marketing? With 97% of consumers turning to search engines like Google to help them find local businesses, products and services, it does seem like an attractive addition to your online marketing efforts. Is it worth it? Does your business need local marketing to succeed or will you just be wasting your time? The following should help you decide.
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That bridges over nicely to something I mentioned in a recent live show. Traditional desktop searching is changing rapidly. The way people are consuming the internet is changing. And as a business owner, it’s vital that you stay on top of these changes so that you’re not left in the dust. Mobile marketing is not just the future of marketing, it’s the NOW of marketing.