Internet marketing can be as diverse as you want it to be. One single online marketing portfolio might include email, social, paid and video marketing, for instance. What about local marketing? With 97% of consumers turning to search engines like Google to help them find local businesses, products and services, it does seem like an attractive addition to your online marketing efforts. Is it worth it? Does your business need local marketing to succeed or will you just be wasting your time? The following should help you decide.