If you are looking for a way to substantially boost your online business revenue, you should consider trying your hand at contest marketing. With regular contests and prizes that your audience cares about, you’ll soon see just how effective this form of marketing can be. To be effective at contest marketing, you must know your audience inside and out. You must know your subject matter and you must have a way to get regular contests out to your readers, viewers, prospects and customers. Don’t worry if you don’t get it right the first time or even the second or third times. The great thing about contests is that you can hold them over and over again until you get it just right.