In the world of online advertising, nothing is more effective at traffic generation than pay-per-click marketing. For decades, advertisers and marketers have been searching for ways to deliver targeted ads to consumers. In the past, magazine, newspaper, television and radio ads have delivered that content beautifully. Then, the internet came along. Pay-per-click advertising platforms soon followed and advertisers were hooked. Finally, ads can be delivered to consumers in real time and they can be targeted specifically towards the search engine users’ interests. If you’re selling power tools, your ads are going to show up whenever someone searches for electronic drills, nail guns and cordless sanders. However, for PPC marketing to be effective you must learn the basics. The following will help you get your PPC marketing campaign started so that you can get your Internet business off the ground.
If you haven’t heard of Pinterest, the latest social network to take the world by storm, I hope you enjoyed your trip underneath that rock for the past few years. Pinterest is a user-friendly platform that provides you with virtual pin-up board to which you can ‘pin’ photos and videos that happen to interest you. So, essentially, you are ‘Pinning’ your interests, hence the name. While Pinterest may sound cute and fun, it is much more than that, particularly for online marketers.
With Pinterest, if you know what you’re doing, you can drive tons of traffic to any site, blog or landing page, engage with readers much more effectively and you can build a visual representation of your business that your audience truly responds to.