As the largest search engine in the world, it’s easy to see why everyone would be anticipating future Google updates. The search giant updates the algorithms that dictate its search results several times a year, most of those changes minor. It’s when those big changes happen that most webmasters, marketers and everyday users stop and take notice. To keep you in the loop and to prevent any surprises, here are a few Google updates for summer you should be aware of.
In case you didn’t know, Google is coming out with a wearable computer that will be available for purchase later this year or early next year. These Google glasses allow you to take photos, record video, use voice commands and lots of other stuff – all while you’re wearing the head-mounted-display (HMD) on your noggin. Is Google Glass the future of technology or is it a fad? Let’s take a look at the capabilities of this amazing new Google device and what we can expect when the technology finally becomes available for public use.
The whole world has gone social, at least in the online world it has. Right now Facebook, Twitter, Pinterest, Tumblr, YouTube and Instagram, among others, are all the rage with users of all ages. As an online marketer, that fact should interest you very much. If you want to get a hold of some of the traffic that social networks experience in a single day (we’re talking millions of hits), you need to keep up with the latest social marketing updates. The following information should help you update your social marketing campaigns so that you can capture even a tiny bit of that monster social media traffic.
Google certainly wasn’t the first search engine (DogPile and AskJeeves anyone?), but it is the biggest. Google is so big that its name has become a verb. If you need to know something, anything, you just ‘Google it’. There are quite a few reasons Google ranks at the top of the search engine list, it’s not just because the search engine and its name seem to be everywhere. Let’s look at a few reasons why the Google search engine is the one to follow, as well as how to get indexed so that your listing shows up first amongst all the others you’re competing with.
What’s in store for the next 2013 Google update? It’s really anyone’s guess. No one could have really predicted Panda or Penguin’s release and look at what an affect they had on the online world. You never know, we could see yet another epic algorithm change this year and, as one prominent blogger has speculated, we may see the search giant continue with the black and white animal theme. Could we see a Zebra update in 2013? The truth is, Google releases very little on its algorithm updates, which it releases about 200 of every year. We can only go by what’s happened thus far if are going to predict the following 2013 Google updates for the New Year.
Google is the top search engine in the world and for a very good reason – the company goes out of its way to provide the most valuable and useful search results to users. When users search with Google, they know they are getting the most relevant search results available and that is why most users choose Google over any other search engine. The best part about search with Google is that all of your results are completely customized and you can even customize them further if you wish. Let’s take a little short tour of Google now. Even if you think you know Google search like the back of your hand, read along. You just might learn a thing or two.
Google has become a household name. People young and old know that you only need to ‘Google’ whatever it is you want to learn and you’ll have instant results. People are using the search engine on their computers, phones, other mobile devices and even on their television sets. As an Internet marketer, it is important to learn how Google serves the consumer. This will give you firsthand and applicable knowledge that you can implement with all current and future online marketing campaigns to make them even more effective.
Think you have what it takes to become a search engine master? You’re about to find out. With the following tricks, tips and ideas, you will have the know-how necessary to create income streams at will. Whether you are promoting a business, product, service or all of the above, you will finally understand how the search engines tick and how to manipulate the search engines results pages so that you or your clients rise to the top of the list every time. Before we get started, it is important to understand that knowing how to optimize listings for the search engines is one thing. Actually putting the know-how into action is quite another. If you’re not ambitious and you don’t feel like doing the work, you’d best stop here. In the quest to become a search engine master, you must be in it to win it. You can’t halfheartedly work towards search engine mastery. This is not for the weekend warrior nor the faint of heart. If you are ready to become a master at search engine marketing and you want to succeed where so many before you have failed, prepare to learn the tricks, tips and ideas that will deliver the success you crave.
A few years ago, Google decided to take drastic action in an attempt to clean up the Internet for good. Internet marketing was much easier back then. As long as you used your keywords on your website and you had enough backlinks from prominent and relevant sites, you could surpass any competitor, particularly if you used Google Adwords along with your SEO efforts. The problem is that some of the Adwords ads led to sites that were considered sub-standard, filler of fluff. Google decided to penalize Adwords advertisers that didn’t provide a valuable experience to users, essentially, and this became known as a Google Slap.
If you want to drive crazy amounts of traffic to your website, sales page or any other landing page, you can’t go wrong with a Google Adwords campaign. Actually, that’s only partially correct. Google Adwords is Google’s paid advertising platform. It’s how Google makes its money, for the most part. It can be an effective means for driving serious amounts of traffic to anywhere you wish online. However, it will only be effective if you know exactly what you’re doing. Before you start developing your first Google Adwords ad campaign, you should spend some time familiarizing yourself with the platform and the business of PPC.