Is Keyword Research Really That Important?

Google's New Search Based Keyword Tool
Image by Tamar Weinberg via Flickr

I was asked a live question during my show about keyword research recently, specifically if it’s the best way to find a good niche, and if I use the keywords in articles. And it was a good question, so I wanted to put the clip of my reply on here for you.

Also in the video, I discussed using Google’s free search-based keyword tool when brainstorming niches. This tool can be found at google.com/sktool.

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