Did you know that the Google search results you see aren’t necessarily those that your customers see? Google is gathering data on your searches for their customized search all the time. So the more searches you do, the more your personal search results are geared toward you as a consumer.
So how do you see the raw search results without that customization? First you have to log out of Google. Go to the Google homepage and see if your email address that’s associated with your google account is showing at the top right. if so, click “Sign out”.
This is one time where it’s VITAL that you don’t follow your instincts. During a recession, it’s common for businesses to cut back their advertising and marketing expenditures. But what you should be doing is the exact opposite.
This has been proven countless times throughout history. According to David Ogilvy, the “Father of Advertising”, “Studies of the last six recessions have demonstrated that companies which do not cut back their advertising budgets achieve greater increases in profit than companies which cut back.” He goes on to say, “In a survey of 40,000 men and women involved in the purchase of 23 industrial products over five years, it was found that share-of-market went up in bad times – when advertising was continued.”
If you live in Southern California you’ll want to pay close attention: I’d like to meet with you personally and help you with your business. It doesn’t matter what kind of business you have. As long as you have an existing business and would like to increase it then I want to meet with you. Lets make your income and business expansion goals a reality.
There’s no charge for this and the only requirement is that you’re willing to come to my office in Orange County.
Normally a new website will stick up a default page titled “Hello World!”. It does this to prove that the site is installed and everything is working, only to be manually deleted immediately after. As I hovered over the “delete” button to send this very post to the trash – I paused. After hundreds – maybe thousands – of “Hello World!” posts I have slain in my life, I realized that this title summed up exactly what I wanted to write about.