Many marketers ask for tips on how to choose affiliate marketers. This is smart thinking. Marketers looking to expand into affiliate marketing need only hearken back to that old saying about chains only being as strong as their weakest link. Take any length of chain and try to snap it apart. If even one of those links is compromised, the length of one chain will quickly become two. Affiliate marketing works the same way. If even one of your affiliate marketers is weak or, worse, unscrupulous, it could cause your entire enterprise to fall apart. Learn how to choose affiliate marketers with a little scrutiny and you just might see how lucrative affiliate marketing can truly be.