E-mail marketing is a terrific way to engage with, as well as build familiarity and trust with your audience. E-mail marketing is not for the lazy, however, or the untrained. This form of online marketing must be treated delicately and with some semblance of planning if you hope to be successful. That’s not to say that e-mail marketing has to be a bunch of boring work. This form of marketing can be exciting and fun, for you and your prospects, customers and readers.

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