Has anything newsworthy happened with your organization lately? If so, this is a great time to schedule your summer PSA. We only have a few months of sun and fun remaining, so the time to start planning your public service announcement is now. What updates would you like to announce? Furthermore, what tips and/or messages would you like to include with your PSA updates to benefit the community as a whole, as well as draw attention to your cause? To help make the planning stage easy, we’ve included a few tips to help you brainstorm for your upcoming summer PSA updates.
As a non-profit or government agency, you have an obligation to keep your organization fresh on the minds of the men and women in your local community. For this reason, you should be planning your next public service announcement right now. How long has it been since your last PSA? If it’s been more than three months, you’re already behind. You should strive to make a public service announcement at least once every quarter. That’s once in January, once in April, once in July and once in October. Here are five reasons why releasing regular public service announcements it’s in your organization’s best interests.
When you want to get the word out about your latest program or service or even if you just want to call more attention to your non-profit, a public service announcement (PSA) is just what the doctor ordered. A well-produced PSA can change minds, get people to act and if you play your cards right you might even get a chance to go viral. The following are some ways to plan the perfect public service announcement for your organization or cause.
When the goal is spreading your message far and wide, one of the most effective means is through a well-produced public service announcement or PSA. You’ve probably seen PSAs on TV that tell you that drugs are bad or to wear your seatbelt or how to protect yourself during an earthquake, and it’s likely that you learned a little something from each one. That’s the key lesson you’re going to take away today. If you want to learn how to produce public service announcements that always hit their mark, you must offer a message that ‘serves’ your community.
A public service announcement or PSA is a film, radio or Internet-delivered message that is submitted to the media (or uploaded to the Internet) in order to benefit the general public. Unlike a press release that promotes your business, brand, products and services, a PSA typically provides general safety tips, such as fire, flood and hurricane preparedness, for the purpose of helping others. If you hope to create catchy public service announcements that always perform as planned, keep the following tips in mind the next time you have an important message to share.