You have a product or service and you’d like to market that product or service via mobile marketing. It’s easy to see why. Mobile device use is becoming popular with pretty much all age groups. Eleven year olds have mobile devices and so do eighty year old great-grandmas. With the ability to reach your audience anywhere and everywhere they go, mobile advertising and marketing is a natural progression for the ambitious marketer. Be forewarned, however, that mobile marketing is not as easy as it seems. You must tread carefully and you should follow the tips and tricks of those who came before you if you hope to effectively run a successful mobile marketing campaign.