Internet marketers need to know how their campaigns are performing at any given moment. They do this by studying their website’s analytics, gauging traffic, views, bounce rates and so on. Why do marketers do this? The expert marketers, the ones who actually succeed at this game, know that studying analytics is the key to creating the most effective online marketing campaigns. There’s one key element that’s left out of that equation, however. You must study your site’s analytics and you must also split test your campaigns if you hope to improve your conversion rates and find success in the world of Internet marketing.