In the world of business, both online and off, nothing sells quite like an informative product review. An informative review gives potential customers a chance to essentially try your product out before they buy. As they read the review, these potential customers are living vicariously through the author as they learn about the benefits of your product, any drawbacks and everything else they might like to learn before they make a buying decision. If you think about it, a good informative product review is just like having your own personal salesman enticing people to buy. Properly written, an informative product review can boost your image in the minds of consumers and send your sales figures through the roof.