Most Internet marketing experts will tell you that blogging is one of the primary ways to drive attention to your brand. A well-written blog can attract quite an audience and it can put a personality behind your company and brand that readers tend to respond to. However, many marketers are under the impression that blogs can only be used once. Once they publish those blogs to the Internet, these marketers will simply write more blogs and bury the content they already created. A better way is to recycle your blog content to make the well-written content work for you. If you take your top blogs and you convert those blogs into free eBooks, you’ll soon see just how much traffic you can attract.