Viral marketing is an ambition that most marketers share, and for good reason. There is no better way so spread your message far and wide. Not only does your message get disseminated via social networks and blogs and email and popular online message boards, but when you create a viral marketing campaign you essentially recruit your target market to do your marketing for you. Consider one of the latest viral marketing videos: Gangnam Style by Korean hip-hop artist Psy. If you saw that video, it’s probably because one of your friends or acquaintances told you about it, mailed it to you or shared it with you on a social network. How many people did you tell about the video? That’s the power of viral marketing. To make any future campaign viral, include the following ingredients which are shared by most if not all viral marketing campaigns.

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