Google AdWords Mobile Predictions Happening NOW

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I was just talking about this last week on the show, and it looks like today is a big day for mobile advertising!

Google’s really getting serious about mobile advertising.  In November they purchased AdMob, a mobile display ad technology provider, for $750 million.  If you’ve seen skinny horizontal ads at the top of an iPhone app or game, those have most likely been AdMob’s doing.  In the past, AdMob has concentrated on mobile display ads, while Google has focused on search ads.

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Breaking: New Google Search Results With Caffeine Update

Just a few hours ago Google’s Matt Cutts & the Google Webmaster Central blog announced a top secret project that they’ve been working on for the past 6 months or so. Now you can peak under the hood and see how this project impacts the real search results. I’m guessing this will be a future update rolled out to the public. Now’s the time for you to take a peak and see how your sites have been impacted.

You can see the live search results here: http://www2.sandbox.google.com

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Video Recording From Last Night’s Show is All About Social Media Tools: What Tools Do I Use For Social Marketing

We had a great show last night with a very good turnout.  Thanks for everyone who tuned in live.  If you missed it I’ve recorded the show and will post the video below.  However, you really should tune in live if you can.  It gives you a chance to ask questions live and get help from me directly live on the show.  There’s no other way to get that right now (Other than sign up as a McIntosh Marketing client and pay the big bucks)

This is a preview of Video Recording From Last Night’s Show is All About Social Media Tools: What Tools Do I Use For Social Marketing. Click here to read Video Recording From Last Night’s Show is All About Social Media Tools: What Tools Do I Use For Social Marketing in full (462 words, estimated 1:51 mins reading time)

Is YouTube’s New Sponsored PPC Search The New Google Adwords?

I just posted this new YouTube video that shows you step by step how to set up your YouTube account & start using the brand new YouTube sponsored search advertising feature:

YouTube Sponsored PPC Search: The New Google Adwords

It should show you everything you need to know in order to get started.  It basically works like any other PPC (pay per click) search advertising.  You put in the keyword you want to target and the highest price you’re willing to pay for clicks.

This is a preview of Is YouTube’s New Sponsored PPC Search The New Google Adwords?. Click here to read Is YouTube’s New Sponsored PPC Search The New Google Adwords? in full (202 words, estimated 48 secs reading time)

Yahoo Buzz: Officially Open & Crashing A Server Near You

Yahoo Buzz has officially opened its doors to all website publishers.  Up until today there was only a small list of publishers who could submit stories to Yahoo Buzz.  Now the floodgates are open and any website can submit stories.

For example, this story is the first that I’m submitting.  You can see my Buzz button in the upper left.  In fact, I think I hear it calling, “Click me…click me”.

This is a preview of Yahoo Buzz: Officially Open & Crashing A Server Near You. Click here to read Yahoo Buzz: Officially Open & Crashing A Server Near You in full (477 words, estimated 1:54 mins reading time)

Should You Integrate Feedburner and Aweber?

A little while ago, Aweber announced their integration with Feedburner, which was quickly reported by problogger.net. Somehow, easywordpress knew about it even before aweber released it.

Although this is a very cool change for Aweber, I don’t usually use Feedburner. This is because the rss feed it generates has all the links to posts as redirects. So if you show the Feedburner RSS button, any spiders that usually crawl and scrape the posts will send the link juice to the Feedburner redirect and not my site. Plus, displaying a Feedburner image showing “0 readers” for any length of time isn’t very encouraging.

This is a preview of Should You Integrate Feedburner and Aweber?. Click here to read Should You Integrate Feedburner and Aweber? in full (412 words, 2 images, estimated 1:39 mins reading time)

Google AdManager: The First Product From Buying DoubleClick

Today Google announced the introduction of their new AdManager service. It’s described as an ad serving tool for publishers of small and medium sized websites. With it you can serve ads from AdSense and other networks along with serving in house advertising as well.

Google describes Admanager this way:

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