As some of you may know the online marketing world has been through some crazy stuff the past few weeks. This all surrounds marketers who sell free trial and continuity offers (membership sites & monthly autoship offers). This also touches any business who cross-sells and up-sells products and services.
These rules impact other businesses like direct mail and telephone merchants!
It’s important you fully understand the impact of this on your business. Visa, Mastercard & the FTC are all making some big changes and these new rules have the possibility to hurt your business if you don’t understand them.
I was just talking about this last week on the show, and it looks like today is a big day for mobile advertising!
Google’s really getting serious about mobile advertising. In November they purchased AdMob, a mobile display ad technology provider, for $750 million. If you’ve seen skinny horizontal ads at the top of an iPhone app or game, those have most likely been AdMob’s doing. In the past, AdMob has concentrated on mobile display ads, while Google has focused on search ads.
Just a few hours ago Google’s Matt Cutts & the Google Webmaster Central blog announced a top secret project that they’ve been working on for the past 6 months or so. Now you can peak under the hood and see how this project impacts the real search results. I’m guessing this will be a future update rolled out to the public. Now’s the time for you to take a peak and see how your sites have been impacted.
We had a great show last night with a very good turnout. Thanks for everyone who tuned in live. If you missed it I’ve recorded the show and will post the video below. However, you really should tune in live if you can. It gives you a chance to ask questions live and get help from me directly live on the show. There’s no other way to get that right now (Other than sign up as a McIntosh Marketing client and pay the big bucks)
It should show you everything you need to know in order to get started. It basically works like any other PPC (pay per click) search advertising. You put in the keyword you want to target and the highest price you’re willing to pay for clicks.
Yahoo Buzz has officially opened its doors to all website publishers. Up until today there was only a small list of publishers who could submit stories to Yahoo Buzz. Now the floodgates are open and any website can submit stories.
For example, this story is the first that I’m submitting. You can see my Buzz button in the upper left. In fact, I think I hear it calling, “Click me…click me”.
Although this is a very cool change for Aweber, I don’t usually use Feedburner. This is because the rss feed it generates has all the links to posts as redirects. So if you show the Feedburner RSS button, any spiders that usually crawl and scrape the posts will send the link juice to the Feedburner redirect and not my site. Plus, displaying a Feedburner image showing “0 readers” for any length of time isn’t very encouraging.
Today Google announced the introduction of their new AdManager service. It’s described as an ad serving tool for publishers of small and medium sized websites. With it you can serve ads from AdSense and other networks along with serving in house advertising as well.