Business owners that rely on local customers would do well to focus on local marketing, they may even look for help from companies like Salesforce. Local marketing your small business means to engage in a specific type of search engine optimization that puts your business in front of prospective customers who may be searching for your business using search engines in your local area. Search engines are increasingly focusing on local-specific results for their users. By using GPS and other location-centric technologies, the search engines are able to deliver your results to the customers that matter, as long as you engage in the proper amount of local marketing. Put the following techniques into play and your local customers will always know how to find you.