In order to construct effective online marketing campaigns that always hit their intended targets, you must conduct the proper market research. Proper market research involves the collection, organization and interpretation of extremely important data. Conducting research used to be much more difficult than it is today. In days gone past, you used to have to gather research study groups and conduct on-the-street market surveys. Thanks to the internet, you can learn how to conduct market research using many of the free online tools available today. The following is the step by step process you should use to conduct your research. Please keep in mind that this is just a basic or preliminary research exercise. Proper research may get much more involved than the mere steps found here, however this outline will give you a great head start.