Summer is typically the time when people like to take their vacations, but you shouldn’t take a vacation from your online marketing campaign if you want to be successful. This is an excellent time to become involved with online marketing, and the summertime breeze may just put your customers in the mood to buy. Here are a few tips that should help you summer-ize your online marketing campaign to deliver more engagement and sales before fall time rolls around.
Why Summer is Perfect for Tweaking Online Marketing
The Google Adwords platform is by far, hands-down the best pay-per-click advertising platform available online. With the proper budget, a few best practices and the most strategic keyword bids, your ads will show up for all relevant search engine users. Just think of the possibilities. Consider the average person searching Google with one of your keyword terms and then imagine one of your ads showing up first and foremost on that person’s screen. Picture the average person who sees your ads clicking-through to every landing page you create, and then ultimately subscribing, buying or taking whatever calls-to-action you tell them to take. All of this is possible with the Adwords platform, and now with the new Keyword Bid Simulator, finding success on Adwords is even easier.
As more companies adopt email marketing as part of their overall online marketing strategies, email autoresponders are becoming all the rage. Autoresponders offer a very attractive benefit to marketers. You write the email message one time and then you can then trigger that message to be sent out multiple times, essentially squeezing much more out of your marketing efforts and budget. The best email autoresponders are highly personal, targeted and intended to entice a prospect to move further along through the sales funnel. Here are a few tips to help you craft email autoresponders that engage and convert in the coming months.
Are you attempting to generate new product ideas for your next venture? Charles Kettering, American Inventor and holder of over 180 patents once said that, “Inventing is a combination of brains & materials. The more brains you use, the less material you need.” What a brilliant statement, but it’s also a daunting one. With all the products in the world, how can anyone hope to crack into the market today? The idea is to generate a wide range of ideas for a new product. The following exercises may help you come up with the next Velcro, Band-Aid or Kleenex that completely transforms the world as we know it.
If you run a business and you’re attempting to generate online attention, you’re about to learn some very solid reasons why you should blog daily. Daily blogging solves two very important problems. One, it puts you front and center in the minds of your customers; and two, it allows you to beat out all of your blogging competitors who may not be so active. Here are seven reasons why you’ll want to engage in daily blogging if you want to hoard all the attention and generate all the revenue.
Whether you’re writing an email, creating a landing page, building a website or posting on your favorite social network, you must ensure that you are online marketing correctly if you hope to make the most impact. With so much competition out there, you can’t afford to just wing-it. You need proven strategies that will draw your customers to you and force them to spend money, thus expanding your share of the market and your bottom line. The following online marketing checklist will help you keep your online marketing campaigns on-point, no matter who you might be marketing to.
Non-profits that harness the power of public service announcements earn more donations and have more interaction with the local community than organizations that don’t use PSAs to their advantage. When you create a public service announcement, you create more exposure for your organization, but you also attempt to help the community in some way. For increased exposure and to convey the image that you truly care about the community you’re targeting, we recommend that you create a quarterly public service announcement. With the second quarter already underway, it might be time to start planning your organization’s next PSA.
Smart marketers know the value of split testing and apply it to all online marketing campaigns. Only by way of proper split testing can you know which headlines, ad copy, keywords and landing pages your audience responds to best. And only through split testing are you going to keep your costs as low as possible. The following is an example online marketing campaign where we are going to show you first-hand how you can save money by split testing.
With a dynamic drive, the right tools and a little creative spark, anyone can become an expert in affiliate marketing. Who cares about being an expert though, right? You’re focused on the green, the cash, the cold hard earnings that you can receive if you follow the right affiliate marketing tips. Easy affiliate marketing is just an idea away and here are three good ones to get you started.
Your blog isn’t driving the traffic you want and you’d like to give it an overhaul. There’s no better time to do so. The following blog makeover techniques are backed by proven results and are based on the latest findings and the latest search engine algorithms. Go through each item on the list and see if you can’t give your blog a little pick-me-up to drive more traffic and make it far more effective. Of course, the definition of an effective blog is up to you.