Internet marketing can be incredibly effective at expanding your brand message and attracting new leads to your business, but you must not take your online marketing efforts lightly. For you to be successful, you must plan for the long-haul. You should never expect quick results, no matter what online tricks you’re using or no matter what type of expertise you claim to have. While immediate results are possible with online marketing, and they’re quite common as a matter of fact, the true results, the one you’re banking on require a long time to develop. This is why you must plan for consistent effort if you hope to get anywhere with your Internet marketing campaigns. The following will help you break your efforts into more manageable chucks so that you can properly schedule your Internet marketing efforts.
Keeping A Schedule You Can Handle
The reason we are scheduling our Internet marketing efforts is because we can’t possibly do everything that’s required in one sitting. We couldn’t even do it in a dozen sittings. It’s going to take months of hard work for us to achieve actual, quantifiable and long-lasting results.
For this reason, we are going to break up our Internet marketing responsibilities into sections that are a little easier to swallow. For this, we’ll look at each faction of our online marketing campaigns to see how each one can be divvied up to be made part of the total Internet marketing schedule.
Can You Really Handle That?
A common mistake beginner online marketers commit is taking on too much too soon. The responsibilities they schedule for themselves don’t look that time consuming on paper, but it soon becomes apparent that they can’t possibly do the things they’ve set out for themselves.
When creating your Internet marketing schedule, take into account your skills, your abilities, your attention span and your personal and professional schedules. If you hate to write and you keep a day job and you have the attention span of a hyperactive six year old, you might find yourself overwhelmed before you even begin.
Also, remember that whatever schedule you set for yourself is likely to change as time goes on. Anything can happen. You might find a new online marketing technique, your audience may respond to one tactic over the others and so you may decide to focus more on that tactic, and those are only a few examples.
Be realistic when creating your Internet marketing campaigns and you’ll find your online marketing efforts much easier and more enjoyable.
Separating Your Internet Marketing Campaigns
The following is only an example of the various ways you can separate your efforts into more manageable sections. Feel free to get creative with it and make your schedule suit your skills, abilities, attention span and personal and professional schedules.
Website Marketing: Website marketing is best if done daily. One day you will secure your domain and hosting. The next day (or days, depending on how long it takes you) you will set up your site and choose your theme. The next day you will create your link structure and content. This may take several days. You may choose to do a page per day or three pages per day. Eventually, you’ll have your site up and running and you’ll only need to spend your days updating your site and making sure you’re conducting off-site SEO on a regular basis.
List Building And Management: List building should also be separated daily. You will need to spend a day researching email marketing platforms and the next day should be spent setting the opt-in box on your website. You may spend a few days preparing a free e-report to entice your visitors to sign up. From there, the list management duties would fall to weekly as at least one autoresponder will be sent out on a weekly basis.
Article/Blog/PR Marketing: Writing can be long and tedious work, so the schedule you keep is going to be up to you. For the most part, you should try to crank out one article, one blog and one press release per day when you are first starting out. You should also try to submit those pieces to online directories or to your own site and blog as soon as they are written.
Once per day will give your off-site SEO and link building efforts a more organic feel for the search engines and you’ll give search engines and human readers the constant content both look for.
Social Marketing: You should pledge to spend a day setting up your profiles on each account and another day or couple of days researching your audience and competition. From there, you should pledge to post on your social networks at least once weekly. Once per day would be even better, but many people feel that’s too much for the schedules they have.
Analytics And Testing: Don’t forget to spend at least an hour a week looking at your analytics platforms for your website, link management efforts, content syndication efforts and social marketing efforts. Take that analysis and use the data you glean to tweak your various campaigns and make them better.
You now have a daily and weekly schedule that will quickly take you past the competition, especially if your competitors aren’t putting as much attention into their Internet marketing efforts. Adjust the schedule to fit your particular situation and you’ll find a more manageable timetable that’s actually fun and easy to keep up with.