One of the most important elements of marketing is your mailing list. In fact, it’s probably your single, most valuable asset.
What you do with your lists, how you communicate to your public, what you say, what you promote, what words you use in your emails to your customers, all these things make a huge difference in the success of your online business. So how to do you figure out what to say in your emails, what’s effective and what isn’t? TESTING, that’s how.
New Facebook changes are coming. And with it, you’ll see a much more localized, geo-targeted social network. Have you ever heard me say that the internet is going local? Only a thousand times. Well, here’s one more clue in case you had doubts…
Google is currently working with Dish Network, Bloomberg TV, and NBC Universal to allow Adwords users to create TV ads on several different TV networks.
This service is currently only available for national targeting, and only to people with an Adwords account, as it is part of that interface. But you can see that Google is working hard to make your ads available everywhere consumers look: desktop computers, mobile phones and now TV.
In case you were wondering whether or not mobile marketing was really that important to you as a business owner, let’s take a look at what’s been going on recently.
1. Everyone and their mother owns a smartphone of some sort: an iPhone, a Blackberry, an Android.
1a. Smartphone users do internet searches from said smartphones.
2. There are thousands upon thousands of smartphone apps available for free or for purchase from the iTunes store, and thousands more from third party developers.
3. In the past few weeks Apple has cracked down HARD on the developers of “cookie cutter applications” created from templates. They do not want apps in their iTunes store that are basically glorified business cards or that don’t really provide an excellent service to users.
Get in line at your local Apple store, because the awesome new iPad will be available for purchase starting this Saturday! You can also enter my contest to win a FREE one, by going to My iPad Contest.
That bridges over nicely to something I mentioned in a recent live show. Traditional desktop searching is changing rapidly. The way people are consuming the internet is changing. And as a business owner, it’s vital that you stay on top of these changes so that you’re not left in the dust. Mobile marketing is not just the future of marketing, it’s the NOW of marketing.
Although I discussed this topic on my live show right before Christmas this past year, it applies to all of us from time to time. So I wanted to mention it now.
We often have the urge during traditionally “tough” economic times like holidays, to go into agreement with them, and blame those holidays or seasons for drops in our sales, low income, etc. What times are “tough” depend on what business you’re in. We say “Things are always slow this time of year” or “It’s the economy” or “It’s the holidays”. But saying those things doesn’t improve the situation, it just justifies low production.
Ah one more Google property. One more social network to figure out how to use. Lucky for you, I’ve been playing with it to figure it out, and I have a clip showing how some of the features actually work so you can see it.
Do you have the idea that you have about as much control over your internet marketing as you do over a hand of cards at a blackjack table or a lottery ticket? Well, I’m here to tell you it’s not true. You DO have control over the outcome of your marketing efforts.
A while back I posted a video on Youtube about my Adsense earnings. Many people have asked me how I got that Adsense Video to be #1 in searches. This past week it was asked in the live chat, so I thought I’d post the clip here for you. Now go try your hand at making a viral video!