When you spend days, weeks or even months planning the perfect webinar, you need to make sure that your marketing efforts are in line for all the success you hope to enjoy. Without the proper marketing efforts, your webinar isn’t going to go anywhere. You’re not going to reach the right people, you won’t spread your message and you’re certainly not going to sell out of whatever you’re selling. When it comes to webinar marketing, you must become like an artist. This is the art of efficient webinar marketing and if you follow along exactly as indicated you will become the success story you’ve always hoped to become.
Where Is Your Audience?
The artist knows his or her audience before he creates. The writer, painter, sculptor and sketch artist knows how to reach out and grab the audience’s attention so that they are forced to pay attention. Where is your audience hanging out? That’s where you’ll want to begin your webinar marketing efforts.
Whether you have a long and loyal subscriber list, a substantial group of social network friends and followers or you just have thousands of people flooding your website, you will want to start your webinar announcement there.
Announcing Your Webinar Very Early On
You will want to start the announcement for your webinar a couple weeks before you actually go live. This allows your audience to register in advance so that you always have a packed house. When you announce the webinar, make sure you list all the important aspects of the online seminar so that your prospects and customers know what to expect. You will want to focus heavily on the benefits and what your audience should plan to get out of attending. If possible, set up a door prize to further entice registrants or you can set up a drawing where the winner wins something valuable and useful to their ultimate goals. Or, if you have the budget for it you can get a new tablet computer or mobile phone, something that will really excite your prospects and customers and will urge them to sign up as early as possible.
As your webinar approaches, you will want to remind your audience every couple of days or so. Don’t worry about annoying them. Most people won’t sign up for a webinar until the last minute. The more reminders you send, the more stragglers you’ll collect.
Marketing With All Mediums
Keep in mind that you will want to use as many online mediums as possible when marketing your webinars. The experts know that the more mediums you use, the more people you’ll reach. This means you should use email marketing, social marketing, you should list your webinar on your website, on your local marketing pages and anything else you have online. The more people you reach, the more of a packed house you’ll have and the more successful you’ll be as a webinar host and marketer.
Over Deliver For Best Results
You could be the best webinar marketer in the world, but if your webinar doesn’t deliver what your audience expects it to deliver, you’re going to fail. Your webinar needs to over deliver for best results. When you send out your marketing materials listing all the benefits, door prizes and anything else you feel is important, your webinar needs to deliver on those promises and much more. Going above and beyond will cause your audience to appreciate you as a webinar host and they’ll be more likely to sign up for your future webinars.
Feedback Is Key
If you really want to excel as a webinar host and marketer, you will try to garner feedback from your attendees after every webinar has ended. This allows you to find out what your audience thought of your webinar and where you might be able to improve. This information will help you come up with even better topics, more benefits and even greater door prizes since you’ll know exactly what your audience is looking for.
When you know your audience inside and out, just like the artist, you’ll get better with each webinar you host and market. Soon, your audience will begin to look forward to your webinars since they know that you’re sort of in their heads. You know what makes them tick, what their goals are and what their fears might be. With information like this, you’ll not only become a master webinar host but you’ll become one of the most artful webinar marketers in existence.
It’s not difficult to market a webinar. As long as you’ve done your homework and you’ve put your all into the webinar to make sure it reaches the right people with the right information, and as long as you follow along with these artful marketing tips, you’ll undoubtedly find success before you know it.